by Bob Hutchins March 19, 2016 Follow @BobhutchinsMarch 19, 2016 The face of social marketing is changing. As usual. The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for today. Below are a few key engagement strategies you should know about, whether you’re taking a DIY approach with social media … Continue reading 5 Ways Smart Social Marketers Drive Engagement
by Greg Cawood March 16, 2016 Follow @iqnectionMarch 16, 2016 When William Shakespeare was writing his plays, he did what a lot of playwrights of his era were doing: borrowed from other sources. Since then, people have been borrowing from Shakespeare. Romeo and Juliet provided the basis for West Side Story. The great Japanese director … Continue reading Beyond the Blog Post: Repurposing Content to Drive Engagement
by Genia Stevens February 24, 2016 Follow @geniastevensFebruary 24, 2016 Online sales accounted for more than half of total retail sales growth in 2015, according to the U.S. Commerce Department. Ecommerce sales remained strong in 2015 and online sales totaled $ 341.7 billion for the year. For online retailers, accomplishing this kind of success is … Continue reading 17 Ecommerce Tools that Will Drive Sales and Generate Revenue
by Brenda Do February 24, 2016February 24, 2016 Some companies take their freelancer use to another level. Instead of just hiring freelancers to fill talent gaps or for isolated projects, these companies achieve their business goals by building virtual teams. The teams become part of the company’s business strategy to wow customers, maintain competitiveness, and … Continue reading 5 Clever Ways Companies Drive Sales and Growth with Virtual Teams
by Dan Radak February 23, 2016 Follow @https://twitter.com/DanRadakFebruary 23, 2016 Content: there is no easy button. Scott Abel, The Content Wrangler Content marketing will become a $ 300 billion industry by the end of the year 2019. According to the PQ Media’s report: Global Content Marketing Forecast 2015-19, if the content marketing continues to grow … Continue reading Drive 10,000 Visitors Within 48 hours: The Simple Psychology Behind a Giveaway SMM Campaign
by Scott Margenau February 14, 2016February 14, 2016 Are you giving your customers too many choices? More is better, right? More oatmeal flavors, more types of Gatorade, more programs to watch on television. We often hear from companies with a promise of more, more, more! Not so fast. Sometimes the only thing that results from … Continue reading Decisions, Decisions: How Offering Too Many Choices Can Drive Your Customers Away
Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead. Jim Yu on February 9, 2016 at 11:30 am According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of … Continue reading The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
by Goutham Bhadri February 6, 2016 Follow @mktgsamuraiFebruary 6, 2016 An email list is gold these days. Getting the permission slip to go into someone’s email inbox is one of the best ways to stay top-of-mind to a highly targeted audience. Yet driving email subscriber signups isn’t as easy as it should be. People hold … Continue reading 10 Plugins to Drive Email Subscribers
by Janette Speyer February 4, 2016 Follow @websuccessFebruary 4, 2016 Instagram is a powerful visual messenger. It offers a golden opportunity to showcase your products. It also allows your audience to engage and relate personally to your brand. Background: We run a small agency in Los Angeles specializing in consumer goods. Many of our clients … Continue reading Take Instagram for an Advertising Test Drive
by Scott Lambert February 3, 2016 Follow @xcellimarkFebruary 3, 2016 Maximizing your blog’s ROI isn’t quite as simple as writing a blog post about the first topic that comes to your mind each day. It’s not even as simple as hiring a professional writer to craft compelling, well-argued content that elevates your brand’s appeal and … Continue reading More Leads? Yes Please! Use These 5 Blog Optimization Tips to Drive Website Traffic
