Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value
Joyce Turner-GionetAugust 4, 2015 Addicted to making lists? You’re not alone. We all (well, most of us) love lists. We don’t just make them because we’re busy, or because our memory’s occasionally letting us down. We’ve been ‘listing’ from the beginning. As kids it was: “Who’s coming to my birthday party,” and we’d get busy … Continue reading Addicted To Making Lists? Don’t Forget To Celebrate!
Eric HammisJuly 27, 2015 As a marketer, we’ve all encountered it. As a shopper, we’ve all done it. Abandoning a shopping cart online has become an integrated part of life. There’s a million reasons why we do it, from unexpected prices to not having the intention to purchase in the first place. According to a … Continue reading Don’t Let Those Abandoned Shopping Carts Roll Away
Tracey WallaceJuly 23, 2015 Business-related emails account for more than 108 billion emails sent and received per day. By 2018, that number is expected to reach nearly 140 billion business-related emails sent and received per day. With those numbers in mind, its easy to see why there are a flurry of articles decrying the impossibility … Continue reading Want To Partner With Small Businesses? Owners Say Send Focused Emails – Don’t Call
Lauren RileyJuly 22, 2015 The days and weeks after an interview are extremely nerve-wracking – you’ll either be anxiously waiting good news after a really good interview, or dreading the inevitable rejection after an absolute disaster. However, sometimes you hear nothing. Nada. Diddly squat. At this point it’s common to assume the worst and resign … Continue reading What To Do When You Don’t Hear Back After An Interview
Lia Boangiu|July 20th, 2015 inShare10 Google’s launch of the Mobile-Friendly Algorithm almost set the world of SEO on fire. Digital marketers, SEOs, web designers and developers were preparing their torches and pitchforks for an Apocalypse of unforeseen magnitude as Google were stating the update would have a bigger impact than Panda and Penguin combined. It’s … Continue reading Why You Don’t Need to Choose Responsive Design (But Should)
Rob PetersenJuly 20, 2015 “If you want something new, you have to stop doing something old”― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process … Continue reading 11 Signs You Don’t Have a Strategy
Howard GrossJuly 16, 2015 Strategy works until it doesn’t. So goes the old management saw that is especially relevant of late to content marketers. According to the most recent North American B2B Content Marketing survey, 83 percent of respondents have devised some form of strategy. Yet fewer than one-in-ten believe their efforts are “very effective.” … Continue reading Content, Complexity, and Why Strategies Don’t Work
Virginia FrancoJuly 13, 2015 Hiring managers want sales candidates whose resume shows a strong track record of success. While one can only hope for a career rich in exceeding goals, top ranks and awards, the reality is that sometimes quantifiable results are lackluster for reasons beyond your control. Weigh your success and explain it against … Continue reading How to Write Your Resume When the Stats Don’t Speak for Themselves
Joe AuerJuly 8, 2015 One of the biggest mistakes I see companies and websites make these days is trying to focus all their backlinking efforts on ranking one page. They probably have one or two main keywords that they want to rank for, and as a result they spend all their time doing SEO for … Continue reading Don’t Focus All Your SEO Efforts On One Page
