Matthew GrattanJuly 6, 2015 Audits are no joke. They’re stressful, time-consuming and costly if you’re found to be out of compliance. Odds that your business will be targeted for a sales tax audit are greater than you think. To make up budget shortfalls, states are hiring more auditors and keeping them busy. No need to … Continue reading Tax Audit Checklist: Don’t Let the Next Audit Take You by Surprise
Larry AltonJune 30, 2015 Everyone is asking the question: What does it take to get high rankings on search engines? The answer just might lie in looking at some of the highest-ranking websites on the web. Though many of their marketing tactics will not apply for gaining rankings as a small business, there are several … Continue reading 5 Things the Highest Ranking Websites Don’t Want You to Know
Ryan ScottJune 22, 2015 Public relations firm Edelman has released an annual global survey on trust for the past 14 years, providing a snapshot for how people view governments, leaders, institutions and other entities across the world. For its recently released 2015 Trust Barometer, Edelman processed feedback from 33,000 respondents in 27 countries, and one … Continue reading Why People Don’t Trust Your Company
Miriam HaraJune 22, 2015 Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be holistic. We live in an age … Continue reading Social Media Culture: Don’t Get Outed.
Miriam HaraJune 15, 2015 “The advertising world is a young person’s game.” We have all heard this statement before – but is it accurate? Social media, although not in itself ‘advertising‘ has carved out its place within branding in an effort to establish brand relevancy. Similar to any other industry, advertising has evolved to include … Continue reading ‘Over the Hill’ for Social Media? I Don’t Think So.
Kenna GriffinJune 13, 2015 We all have days when we just don’t want to. I’m having one of those days today. It started with text before 6 a.m. from my son, who was staying the night with a friend. He had a stomach ache and soon started vomiting. I got him home and in bed … Continue reading How To Find Your Motivation When You ‘Just Don’t Want To’
EJ GreavesJune 11, 2015 It seems like a vast majority of businesses that have an online presence these days have a blog and that’s a smart idea! Unfortunately many of these blogs are just boring. One long article after another. Blogs are a great way to connect with potential and current customers in a more … Continue reading Don’t Be a Bore – 4 Simple Ways to Make Your Blog More Interactive
Monique de MaioJune 4, 2015 Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. The bad news? It is nearly impossible to effectively use every social media platform to promote your business. The good news? You don’t need to! The key to a successful social media presence is a … Continue reading Tackling Social Media: Don’t Do It All!
Frank BocchinoJune 1, 2015 Some people (and businesses) often strive for the mundane and average because it’s safer and easier. Before you ask for exemplary efforts from your employees, your team, your managers, your partner, first ask yourself: “Do I really want that?”Everybody wants the best right? Wrong. We all have the ability to be … Continue reading Excellence? I Bet You Don’t Want It.
Heather Lloyd-MartinMay 27, 2015 Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client … Continue reading The Dirty Little Secret Some SEO Companies Don’t Want You to Know
