Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Janet Driscoll Miller on January 20, 2017 So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to … Continue reading Relaunching your website? Don’t forget an SEO audit!
Dr. Lynette Reed — January 12, 2017 Follow @expectareality— January 12, 2017 Goal-setting, for many people, seems tedious and boring. Just say the words, “We are having a goal-setting meeting,” and count the number of eyes that roll and the groans that vibrate through the room. Some might say that goal-setting puts you over a … Continue reading Don’t Let Setting Goals Put You Over a Barrel
Content is an important part of search rankings, but columnist Ryan Shelley reminds us that quality trumps quantity. Ryan Shelley on January 11, 2017 We’ve all heard the saying, “Content is king.” While in some respects this saying is true, in my opinion, this one phrase has done more damage to our industry than … Continue reading Why SEO & lousy content don’t mix
Mike Moran — January 6, 2017 Follow @MikeMoran— January 6, 2017 With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “no one in tech will admit they are old.” Well, I constantly joke that I am old, which this article seemingly marks as … Continue reading Don’t Admit That You Are Old in Digital Marketing
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey
Frank Rumbauskas — December 30, 2016 Follow @FrankRumbauskas— December 30, 2016 Today I received a request from someone to remove his testimonial from my website, or to at least remove his last name and his location. It’s not because he isn’t happy. Not at all. It’s because he’s constantly inundated with people who see his … Continue reading Why I Don’t Tolerate Indecision and Indecisive People
Chris Pentago — December 23, 2016 — December 23, 2016 We’re approaching the age of the robots and everyone is getting scared. They’re not ‘Hollywood’ scared because they think artificial intelligence is going to wipe out the human race. Smart people are realizing their jobs are going to disappear, yet they still can’t bring themselves … Continue reading 5 Secret Things Successful Entrepreneurs Don’t Really Talk About
Mark Irvine — December 10, 2016 — December 10, 2016 Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over 2 million unique websites, most GDN advertisers don’t manually select each placement where their ads … Continue reading Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. Chris Savage on December 20, 2016 at 11:04 am Visual content is on the rise as consumers become more hungry for content that’s easy to digest. Cisco anticipates nearly … Continue reading Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Rachel Clapp Miller — December 20, 2016 Follow @ContentRachel— December 20, 2016 Taking on any change management initiative can be logistically overwhelming. With the time and investment of budget and resources, you need to ensure that your initiative is set up for success. Doing the hard work up front will lead to a roll-out that’s … Continue reading Don’t Launch a Sales Initiative Without Doing These 3 Things
