by Penney Fox January 14, 2016 Follow @foxinteractiveJanuary 14, 2016 The Question Everyone Asks This week, I’ve been preparing for a local small business event. I’ve been asked to sit on panel with other local social media people who do what I do. I get lumped into this group of social media marketing folks all … Continue reading Social Media Tips to Get More Done In Less Time
by Debi Lewis December 31, 2015 Follow @jebrawebDecember 31, 2015 2015 brought us some subtle, seemingly-invisible changes in the way web sites worked to support and enhance the businesses and organizations they represent. For many web site owners, this was less the year of the redesign than it was the year of the behind-the-scenes tweak. … Continue reading 3 Things You Should Have Done for Your Web Site Last Year
by Trisha Winter December 16, 2015 Follow @TrishawinterDecember 16, 2015 Why referral marketing is the best channel for organic acquisition Organic acquisition – kind of an oxymoron. Executives see the word “organic” and they think “free”. Marketers see the word “organic” and think “a helluva lot of work”. Both know that it is the highest … Continue reading Organic Acquisition is Great, but Can it Be Done at Scale?
by Warren Knight November 14, 2015 Follow @warrenknightNovember 14, 2015 There can sometimes be a fine line between where social media stops, and SEO begins because when social media is done right, it can drive traffic and increase your online sales. Social media has, for the last couple of years played a huge part in … Continue reading Social Media Done Right Does Drive Traffic
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That
What makes content marketing truly great? Columnist Pratik Dholakiya shares some characteristics of successful campaigns so that you can implement them in your own. Pratik Dholakiya on November 5, 2015 More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you … Continue reading Content Marketing Done Right: 8 Examples You Can Learn From
Paul SloaneOctober 22, 2015 Business commentators and writers commonly quote Kodak as an example of a company that was destroyed by disruptive innovation. The usual message is that the big company was just too slow and complacent to react to the obvious tsunami that digital photography represented for the film industry. The facts are dramatic. … Continue reading So What Exactly Should Kodak Have Done?
Mary DrotarOctober 7, 2015 Product developers are under tremendous pressure these days. Executives in product development are asked to bring new products to market faster while being smarter about choosing which projects to pursue. To top it off, their R&D budgets and the size of their product development staffs are decreasing. With reduced resources, businesses … Continue reading Why Product Development Needs to be Done Differently
Susan GilbertOctober 5, 2015 Use These Tools and Improve Your Business Productivity Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some tools to help your business improve your schedule with more room in your work day. Here’s four links with tips … Continue reading 4 Business Tools to Get the Job Done
Marc GubertiJuly 22, 2015 We have a natural tendency to go to the things that are the most popular and follow the established leaders. Of all of the social networks, Facebook is by far the most popular one. With over 1 billion users, it dwarfs other social networks in sheer size. Twitter and Instagram are … Continue reading 6 Reasons To Get On Pinterest If You Haven’t Done So Already
