Tag Archives: Done

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign →

When Done is Too Hard

Ian Mitchell — March 4, 2019 — March 4, 2019 “The Development Team consists of professionals who do the work of delivering a potentially releasable Increment of “Done” product at the end of each Sprint.” – The Scrum Guide The Scrum Guide is markedly ambitious in the standard of professionalism it demands of a team. … Continue reading When Done is Too Hard →

One and Done?

David Dame — February 27, 2019 — February 27, 2019 In the last decade, we have realized that we cannot plan all up front in a linear process to develop software. We are solving complex problems, which require us to use an empirical process, lean UX practices, and a supporting technology platform that allows us … Continue reading One and Done? →