Trillion Dollar Club: How Much Profit Per Employee by Laurie Sullivan , Staff Writer @lauriesullivan, January 23, 2020 Alphabet, Google’s parent, became the latest company to reach $1 trillion in market capitalization, which refers to the total value of a firm’s shares of stock purchased by shareholders. The company stepped into the club alongside Apple, Amazon … Continue reading Trillion Dollar Club: How Much Profit Per Employee
Bruce Hakutizwi — May 23, 2018 Follow @BizForSaleUS — May 23, 2018 You’ve invested your time, energy, and money into your business, and now you’re ready to get the maximum output from your efforts. According to BizJournals, you’re not alone. In 2017 9,919 businesses sold, which was a 27 percent increase from 2016, some the … Continue reading How to Prepare Your Business for a Top Dollar Sale
by Andre Oentoro Follow @breadnbeyondAugust 24, 2016 You may have heard of Dollar Shave Club, a startup company that sells monthly razor subscriptions for $ 1. In July, the company was acquired by Unilever for $ 1 billion US. Huge, isn’t it? Michael Dubin, the founder of Dollar Shave Club, started the beta website for … Continue reading Dollar Shave Club’s Secret: An Explainer Video (and a Brilliant Concept)
by Claude Harrington July 29, 2016July 29, 2016 Last week, Unilever spent $ 1 billion to acquire the stylish, grooming startup Dollar Shave Club. Founded only five years ago, Dollar Shave Club has already attracted over 2 million members to sign up for their monthly razor-providing service. There are several reasons why their disruptive business … Continue reading Billion Dollar Explainer Video?
As the company’s first marketing employee, Adam Weber now serves as Dollar Shave Club’s CMO, leading the brand’s video marketing strategy. Amy Gesenhues on July 20, 2016 In 2012, Dollar Shave Club launched its brand on YouTube with the famous “Our Blades Are F****** Great!” video, bringing in 12,000 customers for the subscription razor service … Continue reading A CMO’s View: How Dollar Shave Club built its brand on video marketing
Troy HollenbeckSeptember 7, 2015 Do you want to know what software, tools and resources that I use to run a profitable business on the internet? These tools are ridiculously easy to implement and use in your business, and some of the best tools that I’ve put together for my subscribers and readers to get up … Continue reading 15 Tools to Run a Million Dollar Business
Steve Gumm November 23, 2014 RECOMMENDATION: As you watch this video think through your story. You want to connect with the customers (this is who I am/we are), you want to highlight the problem/challenge you saw in the market (“this frustrated us/was a problem for us), and then show the solution (“so we started/built/created” this). I have placed … Continue reading How Your Business Can Use This Billion Dollar Ad Formula
Bill Walls November 21, 2014 The marketplace is starting to look more promising for small business owners that are looking to sell their businesses. 2013 showed a noticeable increase in the amount of closed transactions, up 41.7% from the prior year period ending September 30, 2013. An increase in the number of small businesses listed … Continue reading How To Prepare Your Business For Sale And Get Top Dollar
Darnelle O’Brien November 19, 2014 Most small businesses have low marketing budgets. And that’s cool. Show me a business (large or small) that doesn’t have to tow the budget line. But how can you make sure your marketing budget is put to work in the best possible way, and not a waste of money? Have … Continue reading Stretching The Small Business Marketing Dollar
Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig deep into customer data … Continue reading Can Marketers Predict And Measure Influence, Down to the Dollar?