Tag Archives: Doing

Top 10: YOU (Your Company) Are CAUSING Churn. Are You Doing Any of These 10 Things?

Business Effectiveness

Steve Bernstein October 15, 2021 I don’t mean to be negative but I suspect you (and your colleagues) are guilty of driving churn. How many of these things are your company doing? Are you single-threading (i.e. generally working with one primary point of contact) in an account?And then, when that person (inevitably) changes jobs you’re … Continue reading Top 10: YOU (Your Company) Are CAUSING Churn. Are You Doing Any of These 10 Things? →

Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It

Financial Services

Max Palmer September 25, 2021 Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest … Continue reading Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It →

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences

Cookieless Targeting

Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America.  Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences →

How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing

Marketing Strategy

Max Shestov July 29, 2021 Enlightening story of Flow founder Andrew Wilkinson about how he wanted to beat the competition focusing on organic growth — but it turned out that he came with a knife to a gunfight. Grow with the Flow! “When I started MetaLab in 2006, the idea of handing anything off seemed … Continue reading How to Lose $10M by “Doing Something Stupid,” or Never Underestimate the Power of Marketing →

5 Novel Things Ecommerce Store Owners are Doing to Retain Customers in 2021

eCommerce Tools

Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4%, they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only … Continue reading 5 Novel Things Ecommerce Store Owners are Doing to Retain Customers in 2021 →

Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing

Product Marketing

Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing →

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing

Technology Impact On Business

Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing by Ray Schultz , Columnist, December 17, 2020 There’s nothing mysterious about the challenges facing companies when implementing marketing technology.  Many are hobbled by budget issues, plain and simple, and by other practical problems, according to Marketing Technology Implementation: Strategies, Tactics & Trends, … Continue reading Operation Marketing Tech: What Brands Are Looking For, And How They’re Doing →

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