Kelly MeeneghanMarch 11, 2015 Contrary to many beliefs, email continues to prove to be one of the most effective marketing methods today. Consumers turn to these branded messages regularly to see what is new and exciting from their favorite companies. However, businesses often find it a challenge to cut through the cluttered inbox and ensure … Continue reading Promotional Emails – Are You Doing It Right?
Tag Archives: Doing
Doing A Business Blog Post The Right Way
Mari KaneMarch 2, 2015 Writing a high-quality business blog post on a regular basis can quickly become drudgery if you don’t do it right. Fortunately, like any professional pursuit, patterns for blogging success have emerged and conventions have been developed. The art of blogging is no longer a guessing game and if you stick to … Continue reading Doing A Business Blog Post The Right Way
Campaign Measurement: Are You Doing It Right?
Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
How To Interpret Your Email Marketing Results (Without Spending All Day Doing It)
Miranda PaquetFebruary 4, 2015 Let’s face it: interpreting your results isn’t exactly the most exciting part of marketing your business. You like seeing people opening your emails and value the increased traffic and new business that comes from using email marketing, but you really don’t have the time to get into the nitty gritty details. … Continue reading How To Interpret Your Email Marketing Results (Without Spending All Day Doing It)
Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand
Theo LevinsonJanuary 26, 2015 Here’s a good idea: stop trying to “get the word out.” If you think the only problem your brand is facing is visibility, then you’re wrong. Visibility is part of the problem. There are simply too many brands out there right now. In short; stop thinking of Facebook as an advertising … Continue reading Top 6 Things You Need To Be Doing On Facebook to Increase Your Brand
7 Steps to Getting Small Business PR When You Have No Idea What You’re Doing
Debbie LevenJanuary 22, 2015 You’ve got no profile and the media don’t know you exist. You’ve got a strong story to tell and it’s downright frustrating when you see your competitors in the media spotlight. Small business PR sounds great but if you don’t know how to get started then it could all just turn … Continue reading 7 Steps to Getting Small Business PR When You Have No Idea What You’re Doing
You’re Doing a Terrible Job With Search and Social
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social
What Your Company Should Be Doing To Bring In The New Year
Jeff Fermin December 31, 2014 The new year is symbolic; it means you get to start over and make resolutions and goals to be a better individual than the previous one. Now, what is your workplace doing to help bring in the new year and create a better office for you and your colleagues? Are … Continue reading What Your Company Should Be Doing To Bring In The New Year
5 Companies Doing Testimonials Right
Laura Hogan December 30, 2014 Testimonials are essential to effective inbound marketing and can create a connection with your audience before you ever speak. They also support social media marketing with “social proof”. Reviews and testimonials are part of powerful word-of-mouth advertising. Some companies seem to instinctively know how to use testimonials to generate brand … Continue reading 5 Companies Doing Testimonials Right
12 Things Your Affiliate Program Should Be Doing During The Holiday Season
Meghan Schwartz Joseph December 22, 2014 Making sure that your affiliate program is prepared for the holiday season is critical to making the most of this high-traffic time. Follow these 12 rules to make sure your affiliates are taking part in the happiest time of the year for e-commerce: 1. Tell affiliates about … Continue reading 12 Things Your Affiliate Program Should Be Doing During The Holiday Season
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