Joao Romao December 16, 2014 Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guides you get these long posts on “47 tools” or “61 software” that will help you achieve your goals. Regardless of your site’s size or segment, there are some interesting innovations that you … Continue reading 5 Things You Should Be Doing in Your Social Media Teams
By Tibor Shanto, Published November 14, 2014 Every day, many salespeople get up in the morning, have their morning cup of coffee, and set out to find somebody with pain. I used to work with a consultant who proudly told me that he saw his job in sales as finding the soft underbelly of the … Continue reading You’re Doing It Wrong: Shifting Sales From Pain To Objectives
By Zach Etten, Published November 4, 2014 At this point, there’s a good chance that you’re either currently running or have tested advertising on Google Adwords and Bing Ads for your business. This may include search, display, YouTube, remarketing, or various other ad types. Whether you are currently having a lot of success in those … Continue reading Doing PPC? Why Your Next $1 Should Be Spent On Facebook Ads
Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real-world … Continue reading The ROI of Not Doing Inbound Marketing
