Trevor YoungApril 29, 2015 The social web has been with us for a while now, albeit it has continually evolved at an incredible rate during that period. However, there have been many etiquettes, or ‘truisms’ if I can put it that way, that have more or less been established around social media that unfortunately still … Continue reading 5 Things Small Businesses Are Doing Wrong On Social Media (And How To Fix Them)
Ricardo CasasApril 29, 2015 So you’ve created a profile on LinkedIn. Then you copied the “About Us” from your website and uploaded your logo. And you think you are ready to start promoting your business on this professional networking site that has over 347 million users. Right? Not quite. There are a few things you … Continue reading LinkedIn Tips: 5 Big Mistakes You Must Stop Doing
Christine SkiffingtonApril 29, 2015 With an average of 829 million daily active users, Facebook is an essential staple in every business’s online marketing mix. While many business owners believe they are taking the necessary steps to present themselves on this platform, it is getting increasingly difficult for brands to appear organically in Newsfeeds. It is … Continue reading What You Aren’t Doing To Maximize Facebook
WishpondApril 20, 2015 I have a confession to make, I’m terrible at opening emails. But worse, even if I do open an email, I rarely (if ever) click-through on an offer. The thing is, I really don’t feel like I’m to blame here. I’d love to be genuinely excited about every email I receive but … Continue reading 7 Examples Of Emails That Are Doing Nothing To Encourage A Click-Through
Olivier ChoronApril 16, 2015 There is so much info out there about the best way to approach social media – it can be quite daunting. So I have summarized 7 simple things to help you on your way. Targeted Content: Do you often share content about a variety of topics? It’s fine if you are … Continue reading 7 Signs Your Brand Is Doing Social Media Wrong
Kim StiglitzApril 10, 2015 At VerticalResponse, our customers often ask what they can do to make their email marketing more effective. To help, we put together a baker’s dozen of things you can do to fix your emails right now. Each item on this list is an actionable to-do which can give you real results … Continue reading The Dirty Dozen Things You’re Doing Wrong With Your Email Marketing And How To Fix It Pronto
Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
Sarah GreesonbachApril 2, 2015 It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you achieve depend entirely on your ability to inspire, lead, and manage a team of individuals. For marketing … Continue reading Avoid Being a Bad Marketing Manager By Doing These 3 Things
Rachel Clapp MillerMarch 27, 2015 Many sales executives understand the importance of getting their teams to use LinkedIn for connecting with prospects and customers. However, many of them lack a line of sight into what their reps are actually doing on LinkedIn. Sales leaders need to take a hard look at how their sales reps … Continue reading Do You Know What Your Salespeople Are Doing On LinkedIn?
Carol StephenMarch 18, 2015 Five Things You’re Doing Wrong on Pinterest and How to Fix Them If you’re a business on Pinterest, then you probably would like to get more business. Am I right about that? And if you’re not getting any engagement on Pinterest, chances are you’re making one or more of these mistakes. … Continue reading Five Things You’re Doing Wrong On Pinterest And How To Fix Them
