Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
July 10, 2024 Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, court rules The lawsuit alleged that Twitter paid laid-off employees less severance than they were contractually promised. BY Jessica Bursztynsky In a win for Elon Musk, a judge dismissed a lawsuit claiming that the billionaire owed former Twitter employees upwards of $500 million … Continue reading Elon Musk doesn’t owe ex-Twitter employees $500 million in severance, the court rules
June 18, 2024 The war on ESG doesn’t make sense. Least of all for taxpayers Johannes Lenhard and Hannah Leach explain how the continued backlash against environmental, social, and governance integration in investing is frustrating because there’s a clear business case and it’s in taxpayer interests. BY Johannes Lenhard and Hannah Leach “I am really frustrated. … Continue reading The war on ESG doesn’t make sense. Least of all for taxpayers
June 06, 2024 How to give a presentation that doesn’t feel cheesy or self-serving An expert shares four steps that can help you give a more authentic and impactful presentation. BY Kris Flegg When presenting in front of an audience, you’ll probably think about what you want to gain—and that’s okay. You’ve got a sale to … Continue reading How to give a presentation that doesn’t feel cheesy or self-serving
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead
By Issie Lapowsky February 01, 2024 Congressional hearings featuring Big Tech head honchos, including (March 04, 2024)’s affair between the Senate Judiciary and the execs from major social platforms, often get a bad rap. These bitter brawls have been panned at turns as “kabuki theater” and “hot mess[es]”—and for good reason. With a few … Continue reading Big Tech hearings may not lead to new laws, but that doesn’t mean they’re useless
Here’s what email marketers should and shouldn’t do to manage inactive subscribers and rebuild engagement. Kath Pay on December 19, 2023 I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. I was wrong. On Dec. 1, Google … Continue reading How to create a re-engagement strategy that doesn’t insult your subscribers
By Kim Rittberg November 10, 2023 You need to brag. No one knows about what you’ve done, how skilled you are, the recognition you’ve received—until you tell them. No one is going home to google you—the burden is on you. My mantra: Humility does not pay the bills. This is especially important for women. … Continue reading How to brag about yourself in a way that doesn’t make people hate you
By Grace Snelling October 06, 2023 After 59 years, outdoor outfitter Eddie Bauer is trading its cursive logo for something a bit more tangible: a goose. But not just a goose. The bird is accompanied by a simplified version of the brand name, now written in all-caps block lettering. On the full stack logo, … Continue reading Eddie Bauer changed its logo because Gen Z doesn’t read cursive
