Your AI tools may be doing exactly what you asked. That doesn’t mean they’re doing what the business needs. By Jaimon Hancock Published on June 22, 2026 It’s never been easier to hand marketing work over to automation. Ad platforms will manage bidding, targeting, and creative. CRMs will score leads, trigger workflows, and … Continue reading Automation doesn’t eliminate vague objectives
June 16, 2026 Work-life balance doesn’t exist for working parents BY Pavithra Mohan If work-life balance is hard to come by for many American workers, then it’s virtually impossible to achieve for working parents. A new study from the Pew Research Center captures just how porous the boundary is for parents who are struggling to juggle … Continue reading Work-life balance doesn’t exist for working parents
June 14, 2026 Your business doesn’t need random acts of AI. Here’s why BY Next Big Idea Club Below, Melissa Reeve shares five key insights from her new book, Hyperadaptive: Rewiring the Enterprise to Become AI-Native. Melissa was the first VP of marketing at Scaled Agile and thought leader in the SAFe in Marketing space. She … Continue reading Your business doesn’t need random acts of AI. Here’s why
The biggest risk in martech implementation may be confusing product expertise with operational competence. By Gareth Chilton Published on June 5, 2026 The growing martech delivery gap comes from an ecosystem that treats platform fluency as proof of transformation capability. While certification matters, it doesn’t prove that an internal team or an external … Continue reading Why platform certification doesn’t equal martech transformation
May 31, 2026 Your workforce doesn’t need more AI. It needs play BY Dara Simkin and Tane Hunter Ask a room full of professionals what percentage of their working day is improvised. The answer is always the same: 60, 70, 80%. Maybe more. Then ask how many have had professional improv training. The silence is answer … Continue reading Your workforce doesn’t need more AI. It needs play
April 26, 2026 5 signs you’re doing work that doesn’t matter BY Kathy Oneto In recent years, nearly half of employees report increased workloads and an accelerating pace of change, so the last thing anyone can afford is doing hard work that doesn’t make an impact. Ambitious workers aren’t afraid of putting in effort, but they … Continue reading 5 signs you’re doing work that doesn’t matter
New York doesn’t want to sue prediction markets—it wants to absorb them Suswati Basu A staffer pretending to be 15 logged onto an online gaming site and began placing bets. For days, nothing stopped him. No warning, no verification, no barrier. Only after he won a $ 75 gift card did the platform … Continue reading New York doesn’t want to sue prediction markets—it wants to absorb them
March 03, 2026 The HBO brand doesn’t deserve this BY Grace Snelling HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire … Continue reading The HBO brand doesn’t deserve this
February 05, 2026 Mel Robbins: Being stuck doesn’t mean you’re broken. It means you’re ready to change
October 14, 2025 Most employers offer mental health care benefits: that doesn’t mean they’re effective While most employers offer mental health care coverage as part of their health insurance packages, major gaps in care exist. According to new research, many employers aren’t sure how mental health care services are being used by employees. The 2025 … Continue reading Most employers offer mental health care benefits: that doesn’t mean they’re effective
