Pervasive misconceptions about display advertising have caused business-to-business (B2B) organizations to question its value. Here, columnist Rachel Balik addresses and dispels some of the common myths surrounding display ads. Rachel Balik on January 9, 2015 Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising … Continue reading Debunking The Myths Of B2B Display Advertising
Company embracing viewability metric across network in 2015. Greg Sterling on January 6, 2015 Google previously said that viewability would become the standard for its display ad network. It’s now taking steps to do so for video advertising served via DoubleClick and on YouTube. The company announced today at CES in Las Vegas that later … Continue reading Google Goes All In On “Viewability” For Display And YouTube Ads
Laura Donovan December 23, 2014 A couple of years ago, my mother opened her Facebook Page saw an ad for Birding event in the right sidebar. She had listed birding as a hobby on her FB profile. Last Christmas, I wrote a blog for a client and used a “blow up” Santa image as … Continue reading How Good are Display Ads at Targeting You?
Learn the intricacies of how advertising messages are delivered to consumers in our digital advertising ecosystem as columnist Peter Minnium explains the path in detail. Peter Minnium on October 29, 2014 The digital advertising ecosystem has often been opportunistically portrayed with excessively complex diagrams featuring hundreds of logos and arrows indicating multiple flows and directions. … Continue reading The Definitive Guide To The Digital Display Ad Ecosystem
By Ray Wang, Published October 15, 2014 By launching an AdWords displaying advertising campaign, you can place banner ads on websites that are members of Google’s Display Networks. This kind of paid advertising helps you boost brand or product awareness. There are various ways to launch a display ad campaign. You can use the Topic Targeting … Continue reading Display Advertising Campaign 101 – 3 Easy Ways to Develop a Keyword Targeting List
It happens all the time. You upload a sweet new set of ads you’re sure is going to pump new life into your display campaign. But then it either gets disapproved at the gate, or flagged a couple of days later. There are a bunch of resources out there about text ad disapprovals but unfortunately … Continue reading Why Was My Display Ad Disapproved?
When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I’ve heard is that it can be like drinking water from a fire hose. If Peter Griffin’s experience is any indication of how this would go outside of the world of animation, the results aren’t pretty … Continue reading 7 Steps To Start A Realistic Google Display Network Campaign
