Liz Papagni — April 13, 2020 Human beings, as a whole, are amazingly resilient in the face of adversity. Throughout history, wars, pandemics, and global economic depressions have prompted sweeping change, spontaneous innovation, and backbones of steel. Was there financial devastation during the World Wars? Were businesses ruined in the wake of the Black Tuesday … Continue reading 5 Steps to Grow Your Business in the Emerging Economy: Step One is a Thorough Audit & Discovery
The effort is part of parent company Verizon Media’s focus on commerce offerings. Ginny Marvin on December 10, 2019 Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator for Yahoo Shopping. Rakuten runs a cashback and coupon site with more … Continue reading Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
Neil Grasso — November 27, 2019 Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services that would best suite their needs. No your industry or budget, the product discovery process is one that every business should consider when looking to become a disruptor in … Continue reading What is Product Discovery?
Google Maps: Search And Discovery Tools Support Recommendations And Reviews by Laurie Sullivan @lauriesullivan, November 18, 2019 Local Guides in Google Maps are about to become more visible. The service continues to become more social by allowing Maps users in several cities to follow Local Guides who offer recommendations on places to go and things … Continue reading Google Maps: Search And Discovery Tools Support Recommendations And Reviews
Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy
Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads by Laurie Sullivan @lauriesullivan, May 14, 2019 Discovery ads, which Google announced at Marketing Live, fits the visual theme that Philipp Schindler, Google chief business officer, talked about in his opening remarks at the event on Tuesday in San Francisco. Schindler said the future of search … Continue reading Visual Theme For Search Extends Into Google Discovery Ads, Gallery Ads
Charlie Tarzian — January 15, 2019 — January 15, 2019 Finding Your Total Relevant Audience In order to achieve the positive outcomes ABM is intended to bring, there are numerous factors that need to align. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Do you have … Continue reading ABM Myth-Buster #2: Account Marketability and Contact Discovery
Randy Milanovic — November 5, 2018 Follow @kayak360 — November 5, 2018 One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but I will freely admit that we spend more time getting to know our … Continue reading Get More From Your Discovery Process by Asking More Questions
Google Home Turns Into Search, Discovery Tool For Coachella Music Festival by Laurie Sullivan @lauriesullivan, April 9, 2018 Google released on Monday a Google Assistant voice command — Hey Google, talk to Coachella — that allows music lovers to keep up with the happenings at the festival, which kicks off April 13. Most fans of Beyonce and Cardi … Continue reading Google Home Turns Into Search, Discovery Tool For Coachella Music Festival
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
