Tag Archives: Disabilities

Optimizing the online experience for disabilities improves it for all customers

43% of people with disabilities abandoned an online purchase because of accessibility issues. Constantine von Hoffman on September 7, 2022 What if I told you there’s a huge, under-served consumer group that you can market to in such a way that it will improve all your marketing? Bet you’d be pretty interested. Good news: There … Continue reading Optimizing the online experience for disabilities improves it for all customers →

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketing Strategy

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study →

How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis

eCommerce Strategies

Joydeep Bhattacharya — April 24, 2020 The effects of the COVID-19 are devastating: people are forced to stay at home, brick-and-mortar stores are compelled to close, and the mass hysteria strikes fear in just about anyone. This has led to people experiencing an onslaught of challenges and headaches, especially since the crisis came at such … Continue reading How eCommerce Store Owners Can Help Persons with Disabilities During the COVID-19 Crisis →

15 Simple Ways to Make Your Business More Accessible to People With Disabilities

Business Development

Young Entrepreneur Council — December 18, 2019 Follow @YEC It is remarkably important for businesses to be inclusive and accommodating to people with disabilities. To learn more about what businesses can do — whether it involves store or office setup, hiring, site design or even simple outreach — see what members of the Young Entrepreneur … Continue reading 15 Simple Ways to Make Your Business More Accessible to People With Disabilities →

7 Reasons to Hire People with Developmental Disabilities

Effective Hiring

Harvey Deutschendorf — July 30, 2018 Follow @theeiguy — July 30, 2018 I still remember going to my aqua size class when Kent was there. He was a young man with Downs Syndrome. After I got to know him, aqua size became a lot less of a grind and a lot more fun. We would … Continue reading 7 Reasons to Hire People with Developmental Disabilities →

What the Americans with Disabilities Act Means for Your Website

Web Design Guidelines

Jim Quinlan — December 4, 2016 — December 4, 2016 Some of the next major hurdles for web developers in the near future won’t beexclusive to coming up with the next cutting-edge design or transcendent functional experience, but making sure that the digital equivalents of handrails and wheelchair ramps are properly installed. With 1 out … Continue reading What the Americans with Disabilities Act Means for Your Website →