AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016 Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google
Phil Morettini — November 15, 2016 Follow @TechnologyGuy— November 15, 2016 A question that often arises with with early stage software and hardware companies is “How should we sell our product? Should our technology sales approach be to sell directly, or should we sell through distributors, dealers or OEM partners?”Which distribution methods are best for … Continue reading Direct vs. Indirect Technology Product Sales
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Businesses can create a financial opportunity for themselves when they acknowledge customer ratings and reviews on their Web site or by responding to Facebook posts or service-related Twitter tweets, even if it’s by a chat bot. Twitter found that extra added attention typically earns the brand … Continue reading Twitter Direct Message Chat Bot Feature To Automate Customer Service
by Vignesh Subramanyan Follow @v_subramanyanOctober 9, 2016 What if I told you that your best performing and the highest engaging channel is one that you don’t even use? As you’ve probably figured out from the title, I’m talking about direct mail marketing. Direct mail has some of the highest response rates and competitive cost-per-acquisition across … Continue reading Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends
by Matt OsitSeptember 25, 2016 Direct store delivery offers some significant advantages to manufacturers and distributors that want better access to their end customers, including the ability to move products through the supply chain more quickly. Although direct store delivery is often associated with the grocery industry, higher supply chain velocity—being able to put their … Continue reading Direct Store Delivery: 6 Signs It Fits Your Business
by Laurie Sullivan @lauriesullivan, July 20, 2016 Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. “People are losing faith in that story, which is so wrong,” said Eric Enge, CEO of Stone Temple Consulting. The Stone Temple Consulting ranking … Continue reading Study Finds Links Have Direct Correlation To Search Ranking
by Jay Love July 11, 2016 Follow @jaybarclayloveJuly 11, 2016 There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject. Perhaps this is the case because it … Continue reading 15 Tried and True Rules for Direct Mail From A Legend
by Scott Taylor June 23, 2016 Follow @scottthegreat1June 23, 2016 With the average attention span now officially shorter than that of a goldfish; breaking through the noise and marketing to your intended target audience has never been harder. There’s more competition than ever before, less time to communicate your message than before and more ways … Continue reading How to Improve a Direct Mail Campaign and Win the Game of Thrones [Infographic]
Instead of the previous limited triggering, marketers can now set unlimited behavioral and rule-based triggers to generate personalized color postcards. Barry Levine on June 22, 2016 PebblePost is dedicated to remaking snail mail into personalized marketing. Since October of last year, the New York City-based company has offered what it describes as the “first … Continue reading PebblePost’s updated platform makes direct mail more like digital ads
