Tag Archives: Direct

The Evolution of Direct Sales

Sales Strategy

by Jennifer Thayer June 17, 2016 Follow @TechyJenJune 17, 2016 Direct sales differ from indirect sales in one key way: the relationship between salesperson and customer is one-on-one. It has been shown that this personal relationship can greatly increase the effectiveness of the salesperson’s methods, at least when compared to indirect sales. But perhaps this … Continue reading The Evolution of Direct Sales →

Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience

Effective Hiring

by Sunil Bagai May 26, 2016 Follow @ZenithtalentMay 26, 2016 Obsessing over candidates’ direct work experience instead of their potential could be sabotaging your recruitment efforts. We’ve entered an era where more professionals are changing their career paths, and where the young generation makes up the majority of the labor force. Do Millennials have much … Continue reading Strengthen Your Hiring by Recruiting for Potential, Not Direct Work Experience →

Three Facebook Direct Response Products You Should Be Using Now

Facebook Engagement

Are you using the Facebook direct response ads that are best for your business? Columnist Brad O’Brien shares his top three and discusses how you can implement them. Brad O’Brien on March 4, 2016   Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting … Continue reading Three Facebook Direct Response Products You Should Be Using Now →

5 Ways To Use Twitter’s Direct Messages As A Small Business

Small Business Tools

by Jeremy Taylor February 28, 2016 Follow @JezTaylorUKFebruary 28, 2016 You know about Twitter. But what about its lesser-known Direct Messages feature — the self-professed “private side of Twitter”? Well it turns out you can win some serious brownie points with your audience when you use Direct Messages correctly. Great social marketing is about feeding … Continue reading 5 Ways To Use Twitter’s Direct Messages As A Small Business →

Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts

Twitter

The Twitter ad executive also announces three test expansions and talks about the TellApart acquisition and DoubleClick deal. Ginny Marvin on December 10, 2015   Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Over the past couple of years, Twitter has been investing in products for direct response advertisers to spearhead revenue growth. Twitter’s initial ad products — … Continue reading Exclusive: Twitter’s Richard Alfonsi Talks Direct Response Advertising Growth Efforts →

LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network

Social Media Utilization

by Bob Woods November 16, 2015 Follow @socialsalesbobNovember 16, 2015 When you’re teleprospecting or knocking on doors to prospect for new business, you don’t face rejection nearly as much as you experience voicemail or the phrase, “I’m sorry, but [person] isn’t here.” As salespeople, business development professionals and others who need to grow business with … Continue reading LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network →

4 Reasons To Choose Direct Mail Marketing Over Email Marketing

Email Marketing

Mike RyanJuly 13, 2015 In a world dominated by the Internet, it is all too easy to assume that email marketing reigns supreme compared to “old fashioned” postcard marketing. Business owners who buy into that assumption, however, can find themselves facing poorly performing marketing campaigns and disappointingly low returns on their investment. The fact is, … Continue reading 4 Reasons To Choose Direct Mail Marketing Over Email Marketing →

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