John Hodge — June 30, 2017 Follow @johnahodge — June 30, 2017 skeeze / Pixabay Ever wonder why your digital marketing proposals are getting rejected? Yeepp… I’ve been there, and I wondered the same thing. Quick heads up, this article is geared towards freelancers. Onboarding clients in the agency world is a lot different, luckily … Continue reading Digital Marketing Freelancers Need to Ditch Their Proposal Process Now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition. Jim Yu on June 27, 2017 Many digital marketers believe that their brand provides a positive user experience. However, in many cases, the … Continue reading Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
Kristen Buzzaird — June 21, 2017 — June 21, 2017 Mistakes in business are unfortunate but inevitable. Usually, they’re relatively minor and should be ignored after they’re corrected and you learn any lesson they contain. Some errors, however, can have a significant effect on your revenue, such as mistakes with your digital marketing. Here are … Continue reading 4 Digital Marketing Blunders You Could Avoid
Mark Miller — June 20, 2017 Follow @MMtwopointfive— June 20, 2017 Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and online marketing. Since then we’ve moved past the hype and on to newer, flashier tactics and tools. But … Continue reading 5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
Julie Chomiak — June 15, 2017 — June 15, 2017 In the ever-changing business world, it’s hard to know where and how to invest your time as a small business. It can be especially confusing when you’re new to digital marketing and looking to improve your online presence. As a small business owner, you have … Continue reading The Top Digital Marketing Tools to Grow Your Online Presence
Andrew Schulkind — June 14, 2017 — June 14, 2017 FirmBee / Pixabay We’ve seen data recently–reach out and I’ll share it–that showed a lot of “meh” from marketers who were asked what digital channels worked well for them. On one level, we could take this data to mean that all digital marketing is mediocre. … Continue reading Digital Marketing Channels — Whole Lotta Mediocre Going On
Larisa Bedgood — June 13, 2017 Follow @www.twitter.com/V12Data— June 13, 2017 A decade ago, digital advertising was nothing more than a banner ad placed on a website. Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending … Continue reading Trends Spurring the Growth of Digital Advertising
Don Williams — June 12, 2017 — June 12, 2017 Everyone loves to get muddy from time-to-time. It’s part of our nature and practiced by little kids and young adults around the globe daily – if there’s a mud puddle there’s a very high likelihood we are going to jump in it. Count that as … Continue reading Be Careful Where You Step: Your Digital Footprint Will Follow You Forever
Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Aaron Kim — June 2, 2017 — June 2, 2017 realworkhard / Pixabay As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of subject matter experts, developing a vision, a mission statement, a roadmap, … Continue reading Digital is Plural
