Ashwin Satyanarayana — July 19, 2017 Follow @fetchprofits — July 19, 2017 It’s been 12 years and going strong and I’ve been trying to do my best to help clients not just sustain their presence on the web but also benefit from it. While providing end-to-end digital marketing services, I see a huge disconnect between … Continue reading Digital Marketing: Will You Commit or Cop Out?
Kristina Podnar — July 19, 2017 Follow @kpodnar — July 19, 2017 Ray Bradbury once said, “Living at risk is jumping off the cliff and building your wings on the way down.” Copyright: jirsak / 123RF Stock Photo Ray Bradbury was a phenomenal author, but, with an attitude like that, he’d never have made it … Continue reading CFOs: Do Your 10-Q and 10-K Properly Address Digital Risks?
Robin Singh — July 18, 2017 — July 18, 2017 Templune / Pixabay A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing … Continue reading How to Integrate Offline Campaigns With Your Digital Marketing Strategy
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Kevin Page — July 12, 2017 Follow @1nonlyKevinPage — July 12, 2017 Consumer behavior has shifted. What troubles me, is that marketers have been aware of this shift for some time now, and some of us still fail to adapt to the ways our customers want to experience the buying journey. To better illustrate my … Continue reading 6 Signs that You Are the Used Car Salesman of Digital Marketing
Ross Wingo — July 12, 2017 — July 12, 2017 When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services (think … Continue reading 3 Retargeting Tactics to Enhance Your Digital Marketing
Eric Samson — July 10, 2017 Follow @ericbsamson — July 10, 2017 Free-Photos / Pixabay It can’t be overstated: finding good employees in the digital marketing sector is becoming increasingly more difficult. There is a noticeable and prevalent skills gap between entry level job requirements and entry level candidate’s knowledge and experience. According to Marketing … Continue reading 8 Skills All Digital Marketing Employees Should Have if They Want to Get Hired
Mike Covert — July 5, 2017 — July 5, 2017 We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much digital is a part of our life? We feel it’s a combination of all three. … Continue reading Blending Physical and Digital to Enhance Brick-and-Mortar Retail
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
Meredith Crawford — June 30, 2017 Follow @MeredithCrawfo — June 30, 2017 geralt / Pixabay Digital transformation: more and more businesses are throwing this term around and an increasing amount are talking about its pitfalls. Notable contributors to the Harvard Business Review like Stefan H. Thomke and Markus Hammer have even gone so far as … Continue reading You Can Lead a Horse to Digital Transformation but You Can’t Make Them Digitally Transform
