Tag Archives: Digital

Digital Transformation Challenges – An Opportunity for Consultants

Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018

Bob Van Rossum — November 19, 2017 Follow @BobVR — November 19, 2017 The growing dependence marketing has on technology has created a space where marketers are compelled to develop new skills that are aligned with the rapid growth of the digital world. Whether you’re looking to jump-start your career or wanting to brush up … Continue reading Avoid Neglecting These 4 Basic Digital Marketing Skills in 2018

How Can Digital Transformation Help in Bringing Effective Governance?

  Mukund Krishna — November 6, 2017   Digital transformation has permeated all sectors, and the government is no exception. Governments are now thinking about digital transformation in a big way, mainly owing to the higher expectations of citizens and constituents. However, the nature of the transformation in the government sector is markedly different from … Continue reading How Can Digital Transformation Help in Bringing Effective Governance?

Pounce On These 5 Digital Marketing Trends to Increase Business In 2018

Justin Herring — November 1, 2017 Follow @justincherring — November 1, 2017 In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best … Continue reading Pounce On These 5 Digital Marketing Trends to Increase Business In 2018