Bob Van Rossum — December 26, 2017 Follow @BobVR — December 26, 2017 Photo-Mix / Pixabay The structure of a successful marketing team is continuously evolving, as traditional roles evolve to take on the transformation of innovative technology and tactics in the digital space. 2018 is just around the corner, and will continue to alter … Continue reading 3 Digital Marketing Specialists You Need to Support Growth in 2018
Cent Muruganandam — December 19, 2017 Follow @centmuru — December 19, 2017 Once a business is up and running the biggest challenge is lead generation or customer acquisition. You may have heard digital marketing is the best bet and offers the best value for money when it comes to targeted lead generation. Investing in Search … Continue reading Top 10 Lead Generation Tools in Digital Marketing [Infographic]
Navneet Kaushal — December 18, 2017 Follow @navneetkaushal — December 18, 2017 Today, we’re going to cover the Top 5 Digital Marketing Predictions for the upcoming 2018. Some of them might be things that you, too, have expected. And some of them might be unexpected for you. In any way, make sure you take advantage … Continue reading Top 5 Digital Marketing Predictions for 2018
Edwin Miller — December 12, 2017 — December 12, 2017 Free-Photos / Pixabay Last year, we noted that a significant market challenge was the lack of a clear digital transformation definition. On the surface, digital transformation simply means the transformation of a business to a more digital state. The problem we identified, however, lies in … Continue reading Digital Transformation Defined. Findings From 10 Industry Thought Leaders
By Shivangi Sharma December 5th, 2017 We are all storytellers. Each action we take plays a part in telling a story. The email you sent (December 11, 2017) following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go … Continue reading The Busy Marketer’s Guide to Storytelling & Digital Marketing
Brittany Laeger — December 5, 2017 — December 5, 2017 It’s that time of year again, time to start analyzing successes, owning up to the failures, and looking ahead to your 2018 plans. While it can be easy to keep your marketing engine running on the status quo, in today’s marketing world, it’s important to … Continue reading 10 Things to Consider for Your 2018 Digital Marketing Plan
Contributor Dan Purvis takes a look at the evolution of digital and how brands can stay a step ahead of the competition by embracing this digital transformation. Dan Purvis on December 4, 2017 Business in the modern age is seismically different compared with even five years ago. Businesses have been profoundly changed by the … Continue reading What digital transformation means for brands
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
Dave Orecchio — December 1, 2017 Follow @HighTechMKT — December 1, 2017 Fotomek / Pixabay Taking sales productivity to the highest possible level is a worthy goal for any business. Additionally, if all of your competitors are pursuing improved sales productivity, your company risks being left behind unless you adapt to the rapidly changing modern … Continue reading Inbound Sales Productivity Means Sellers Matter In The Digital World
Michael Salo — December 1, 2017 — December 1, 2017 If you are in the banking industry and asking yourself this question, you have some work to do. But you are not alone. A recent KPMG report says that 57% of legacy banking institutions are only in the planning phases of upgrading their systems to … Continue reading What Makes Mobile Digital Banking So Special Today
