Dave Sutton — January 23, 2018 — January 23, 2018 geralt / Pixabay Baileys and coffee, anyone? Baileys has placed itself at the forefront of consumer’s minds with a digital marketing strategy focused on coffee and cocktails as it looks to build on the brand’s ongoing transformation from a traditional drink around the holidays to … Continue reading 5 Tips for Driving Digital Transformation
Linda Landers — January 19, 2018 Follow @GirlpowerPR — January 19, 2018 Hiring the right PR & Digital Marketing agency will have a tremendous impact on the success or failure of your communications program. But with the increasing number of agencies, consultancies and solopreneurs out there today, the choices have gotten almost too plentiful. So … Continue reading Ensure Success with the Right PR & Digital Marketing Agency
Warren Knight — January 19, 2018 Follow @warrenknight — January 19, 2018 Welcome to 2018. I have just come back from a holiday with my family in Tenerife where we celebrated a new year. Whilst out in Tenerife, I was thinking long and hard about what I wanted my first piece of content to be … Continue reading Make Think Digital First Your Mantra in 2018
Bonnie Harris — January 18, 2018 Follow @waxmarketing — January 18, 2018 ToffanelloG / Pixabay Digital marketing has been on the rise for years. With the advent of search engine optimization, email newsletters and social media, marketers have an endless toolset of methods to reach new customers. Blockchain cryptocurrency technology could throw a wrench in … Continue reading What Cryptocurrency Means for Digital Marketers
Peter Sheldon — January 12, 2018 Follow @magento — January 12, 2018 janeb13 / Pixabay One thing that is becoming increasingly important for B2B companies is the need to deliver B2C like experiences to their customers. This means a lot of things, including embarking on a digital transformation, making the buying process simpler, and moving … Continue reading The 4 Dashboards Digital B2B Merchants Should Be Watching
Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Eileen Canady — January 5, 2018 Follow @eileencanady — January 5, 2018 What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for … Continue reading 5 Social Media and Digital Marketing Trends to Watch in 2018
Sahail Ashraf — January 1, 2018 Follow @BizGrowInsights — January 1, 2018 Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means that some of the ‘ways’ agencies are used to doing things could be disappearing. We … Continue reading 6 Digital Marketing Trends That Will Die In 2018
Maddy Osman — December 29, 2017 Follow @MaddyOsman — December 29, 2017 mohamed_hassan / Pixabay The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move … Continue reading 5 Key Trends to Inform Your 2018 Digital Marketing Strategy
The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did by Laurie Sullivan @lauriesullivan, December 28, 2017 Social influencers sent search traffic to brand sites, new holidays were created to bring attention to marketplaces, brands and products, and long-tail keywords were bought up by some to take advantage of an old, … Continue reading The Video Digital Strategy That Didn’t Work In 2017, And The Ones That Did
