Tag Archives: Digital

WFH digital marketers and tech workers are more productive — and burned out

Productivity Tools

Opportunities and challenges abound in the new WFH economy. Greg Sterling on July 9, 2020 Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, … Continue reading WFH digital marketers and tech workers are more productive — and burned out →

How to Engage Frontline Workers With Digital Workplace Solutions

Employee Engagement

Sebastien Ricard July 10, 2020 When you think of the digital workplace, you probably picture office workers with fancy new tech tools, webcams and innovative software. It’s true that digital transformations have mostly been designated to these corporate positions, but frontline workers can see major benefits from these initiatives as well. Estimated to make up … Continue reading How to Engage Frontline Workers With Digital Workplace Solutions →

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

Digital Advertisement

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem →

How to Ensure Smart Usage of Digital Marketing During COVID-19

Digital Marketing Strategies

Rahis Saifi July 7, 2020 “Intelligence is the ability to adapt to change” – Stephen Hawkins. These words said by the famous scientist feel even more important during this COVID-19 pandemic. Businesses all over the globe have been significantly impacted due to the epidemic. However, it has also taught us that doing our jobs from … Continue reading How to Ensure Smart Usage of Digital Marketing During COVID-19 →

How to Apply a Test and Learn Approach to Your Digital Marketing

Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing →

Digital Workplace Defined

Digital Workplace

Sebastien Ricard July 2, 2020 The term “digital workplace” describes all of the technology solutions and applications companies rely on to be competitive in the modern business world. Nearly all companies have some form of a pseudo-digital workplace already, as technology is an essential part of the business landscape. But while the 2019 State of … Continue reading Digital Workplace Defined →

Putting Together a Post COVID-19 Digital Marketing Action Plan

Digital Marketing

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan →

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