How to Solve the Competition Problem in Digital Marketing Timothy Carter / 08 Jun 2022 There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement … Continue reading How to Solve the Competition Problem in Digital Marketing
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV. Chris Wood on June 10, 2022 “We are experiencing, simultaneously, many watershed moments in our industry’s history,” said IAB Tech Lab CEO Anthony Katsur. “It’s unparalleled in … Continue reading IAB Tech Lab prepares digital media industry for ‘watershed moment’
OAAA Releases Digital Moving Out-of-Home Measurement by Laurie Sullivan @lauriesullivan, May 25, 2022 The Out of Home Advertising Association of America (OAAA) will release today a method for capturing mobile advertising IDs that represent the audience exposed to Digital Moving Out-of-Home (DMOOH) media such as taxicab and rideshare cars, large-format trucks, buses, trolleys, and other … Continue reading OAAA Releases Digital Moving Out-of-Home Measurement
How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation Dmytro Spilka / 28 Apr 2022 The Covid-19 pandemic has impacted how entrepreneurs operate all around the world. Although the emergence of lockdown and social distancing measures have heavily disrupted many industries in unprecedented ways, the ever-growing volume of emerging unicorns portrays … Continue reading How Entrepreneurs are Learning to Thrive in the Age of Digital Transformation
An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
Digital Is Not (And Never Was) An Easy Button by Ryan Green , May 2, 2022 In a cookieless world, the easy button is dead. Long before acronyms like GDPR and CCPA, brands turned to the broad reach of ad networks and Facebook’s ever-knowing, ever-changing algorithm. Many gave it a blank check, seduced by the … Continue reading Digital Is Not (And Never Was) An Easy Button
The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly
