By Shalene Gupta August 12, 2022 Jamie Hale, CEO and cofounder of digital life insurance firm Ladder, looks like he’s perpetually smiling. Even when he dives into statistics, there’s a smile tucked into his voice. When Hale was 11, his father passed away unexpectedly. His father’s life insurance policy meant he and his mother … Continue reading Digital life insurance took off during COVID-19. Ladder wants to keep the momentum going
The Department of Justice sues Google over antitrust concerns Google is accused of “unlawfully maintaining monopolies” around search and search-related advertising. N. Summers @nisummers Jim Young / Reuters We all knew it was coming. Today, the US government’s Department of Justice filed an antitrust lawsuit against Google. The company, which is a part of … Continue reading US Justice Department is reportedly poised to sue Google over its digital ad dominance
By Shalene Gupta August 05, 2022 Two years after the Great Office Shutdown, so to speak, remote work is growing fast. And with it comes the possibility of picking a home not because it’s close to your office, but because it’s somewhere you want to live—like by the beach, for example, where it’s sunny all … Continue reading Thinking of becoming a digital nomad? Set sail for these 10 best beaches for remote workers
PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person
UX design strategist Jared Spool explains that experience can’t be divorced from product and service. Alan K’necht on July 18, 2022 In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is that this industry is only approximately 25 years old — and in the beginning people in the … Continue reading Why UX is critical to digital marketing
By David Salazar July 13, 2022 Digital pharmacies looking to set themselves apart in a crowded field are taking a page—and executives—from the biggest names in tech. Case in point: SoftBank-backed startup Alto Pharmacy, which just landed a top Amazon exec as its next CEO. Alicia Boler Davis will take the reins of the company … Continue reading Why an Amazon executive just signed on to lead this digital pharmacy startup
Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities by Fern Siegel , July 8, 2022 A new survey of creative and marketing professionals outlined their specific challenges and opportunities. Some 57% say their creative team functions as an in-house agency and is regularly involved in strategy. That’s according to Lytho’s 2022 … Continue reading Report: In-House Creative Teams To Up Involvement In Strategy, Increase Digital Capabilities
They’re more diverse and they expect a lot more from brands. Kate Muhl on July 8, 2022 When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming … Continue reading Is your digital strategy optimized for Gen Z young adults?
Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration. Amazon Web Services on June 21, 2022 Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in … Continue reading Drive performance and better digital customer experiences
