by Mike Wolfe July 25, 2016 Follow @MikeWolfeCPJuly 25, 2016 Website usability and positive user experience (UX) are essential to the success of any inbound marketing strategy. But wait, aren’t usability and UX the same thing? Not quite. If you’re unsure about the differences between website usability and user experience, here’s an analogy: Consider your … Continue reading Website Redesign: The Differences Between Usability and User Experience
by Cosette Jarrett June 17, 2016 Follow @cosettejarrettJune 17, 2016 Consumer behavior differs tremendously when you compare e-commerce shopping and brick-and-mortar shopping. While one shopper prefers to check out the latest trends while wearing PJs in the comfort of their home, the other prefers to put on a pair of pants and check things out … Continue reading A Breakdown of the Biggest Differences Between SMM for E-Commerce and Brick-and-Mortar Brands
by Virginia Franco June 5, 2016 Follow @VAFrancoResumesJune 5, 2016 During the early days of LinkedIn, it was acceptable for your LinkedIn profile to be a carbon copy of your resume. Heck – you were considered cutting edge for even having an account! Fast Forward 14 years and everything has changed. Today LinkedIn boasts over … Continue reading 3 Key Differences Between LinkedIn And Your Resume
by Keith Hodges February 11, 2016 Follow @PolarisLondonFebruary 11, 2016 Among the core difficulties experienced by B2B marketers, five are shared across all industries: How do I digitally promote a product or service my prospect cannot see? How do I evaluate the success of my campaigns? How long before I see RoI from SEO with … Continue reading The Top 5 Differences Between B2B and B2C That Your SEO Agency Should Know [Infographic]
Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines
Dan ScalcoJuly 23, 2015 If you’re looking to distinguish yourself in the business world, getting a Masters degree could be the best decision you make. It can lay the foundation upon which you can grow to become an executive, president, or even CEO. However, there are a lot of questions you must answer prior to … Continue reading MBA vs EMBA: The 5 Main Differences Between Both [Infographic]
Adam BaetuApril 19, 2015 Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best practices for designing email marketing campaigns for both B2B and B2C customers, as … Continue reading Design Differences When Sending B2B and B2C Emails
With consumers using a plethora of devices to research and make purchases, columnist Soo Jin Oh believes getting a handle on mobile intent is crucial for marketers. Soo Jin Oh on February 26, 2015 Nearly every marketer can benefit from data that helps pinpoint key moments in a customer’s journey. This data can come in … Continue reading Understanding User Intent Differences Across Devices To Supercharge Your Marketing
