Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy
Susan Gilbert June 17, 2021 Today I have some graphic design resources to help you improve your visual marketing strategy on social media. Here’s four links with tips and tricks to kick start your work week. Visual content is more important than ever when it comes to attracting the right audience for your brand’s niche. … Continue reading Increase Your Social Media Reach With These 4 Graphic Design Tools
Richard Shaffer June 15, 2021 On the heels of a pandemic-changed world, companies everywhere are rethinking their modern office designs. In Archinect’s survey of the architecture community, nearly 60% of respondents said they expect architectural and design changes in offices. Part of that shift comes from safety concerns and insights due to the coronavirus pandemic. … Continue reading 4 Modern Workspace Design Trends to Guide Near-Future Office Spaces
Ana Cabrera June 10, 2021 Your business and/or brand’s online presence begins with your website. It’s where your first impressions happen, and as we know, making a great first impression is something we all strive for. In the digital landscape, first impressions are about more than just looks. You also need to consider other technical … Continue reading 6 SEO Factors to Consider in Web Design
Prototype Design – How to Make a Product Prototype Developing a new product is an exciting experience. Creators and innovators get to experience the joy of creating something from nothing and turning an idea into reality. However, before you go into large-scale production, you need to start with a prototype. Developing a prototype will help … Continue reading Prototype Design – How to Make a Product Prototype
Amanda Amore May 28, 2021 In a world where shopping for just about anything is literally at our fingertips, it’s more important than ever to follow mobile design best practices. In 2020, mobile devices drove 61% of visits to U.S. websites! This is compared to only 35.7% from desktops and 3.3% from tablets. With stats … Continue reading 5 Design Best Practices for Mobile-Friendly Conversion Strategies
Mitch Transue May 25, 2021 Planning for a successful website design can be daunting. Having a detailed strategy that guides your process from start to finish can keep your project on track and ensure that your website design remains aligned with your overall business goals. Here are our tips for strategizing a successful website design. … Continue reading Strategies to Plan and Structure a Successful Website Design
Nicole Steinberg May 17, 2021 I think it’s safe to say that we’ve all visited a website at one point or another and had a frustrating experience. Why won’t this site load on mobile? Which form fields are actually mandatory? Who thought 8pt type in yellow was easy to read?!? While the average user may … Continue reading Checking All the Boxes With Accessible Website Design
Jessica Mehring May 10, 2021 Recently I’ve noticed a trend in emails coming from technology companies: big, heavily designed email headers. At first glance, you wouldn’t think this trend was a bad thing. After all, strong visual design can be captivating — and of course, who wouldn’t want their email to be captivating? But as … Continue reading How Great Design Can Kill an Email
Angela Hausman, PhD May 7, 2021 Driving traffic to your website is one thing, but you also need to ensure potential customers stay there when they arrive; ultimately working to convert visits into sales and customers into repeat customers. Their experience on your website, called a user experience (UX for short) reflects their customer journey … Continue reading Convert Visits into Sales: Build Awareness and a Great UX Design
