Steven Imke March 1, 2021 The other day I was reading an article that compared the life expectancy of men and women in the US. According to the demographic data the average man lives until age 76 and the average woman to 81, which is 5 years longer than men. This article got me to … Continue reading The Baby Boom Women Demographic Represents Huge Opportunities For Business
Alannah Riner June 30, 2020 The demographics of those using social platforms are essential to know for any marketing strategy. Knowing who uses what platform helps to reach your specific audience in a more efficient way. As social media is changing constantly, it’s a good idea to frequently stay informed on statistics of each social … Continue reading Who is Using Which Social Media Platform – A Demographic Look
Donald Felix Odoh — February 17, 2017 — February 17, 2017 If the ROI from your social media marketing budget is less than impressive, then you need to try something different. In that case, the very first step could be simply paying attention to the mobile first demographic growth within your target market. Interestingly, by … Continue reading How To Leverage The Mobile First Demographic In Social Media
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling
A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views. Greg Finn on August 12, 2016 It’s no secret that video has been the darling of Facebook over the past few years. In 2016, Facebook has been scrambling to support this thriving … Continue reading Facebook video metrics get granular with demographic, share & live engagement data
by John Motavalli, Columnist, July 20, 2016 One thing we love about Google is its penchant for coming up with marketing ploys that only it could execute or even acknowledge. Case in point: A recent Google claim that marketers are losing up to 70% of “potential mobile shoppers” by relying on conventional demographic suppositions. Harkening … Continue reading Google’s Demographic Squeeze Play
Megan IngenbrandtMarch 23, 2015 Now that you’ve set up your latest PPC campaign, how can you be sure your ads are reaching the right people? Well, there’s an app for that. Well, not exactly, but there is a way to ensure that your intended audience is seeing your ads. What’s this magical feature? Demographic targeting. … Continue reading What is Demographic Targeting? Why Should You Be Using it?