Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use
Tag Archives: Delivers
Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Analytics software delivers data, standards deliver insights
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
Build a Company Culture That Delivers Eye Popping Results
Don Shapiro October 22, 2021 ATLAS Experiment © 2021 CERN ATLAS added to the world’s largest particle accelerator Consider these employee conversations at two companies. Two salespeople were talking during a slow moment at an industry trade show. “I’m not writing much down in that book the VP gave me. Takes a lot of time … Continue reading Build a Company Culture That Delivers Eye Popping Results
How Social Audio Delivers on Brand Storytelling
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Version 5.2 of WordPress includes new website health check features, PHP error protection, new dashboard icons and more. Amy Gesenhues on May 8, 2019 WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more robust tools for identifying and fixing configuration issues and fatal … Continue reading WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say by Wendy Davis , Staff Writer @wendyndavis, April 4, 2019 Last week, the U.S. Department of Housing and Urban Development charged Facebook with violating civil rights laws that prohibit discriminatory housing ads. The government’s complaint included the allegation, which is familiar by now, that Facebook’s … Continue reading Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say
Google Assistant Delivers “Good News” To Users
Google Assistant Delivers “Good News” To Users by Melynda Fuller , August 24, 2018 The news cycle is more chaotic than ever, and the technology created to deliver it can sometimes make it feel overwhelming. To help users feel a little less pessimistic, Google Assistant will now deliver “good news” via its devices. When users … Continue reading Google Assistant Delivers “Good News” To Users
Creating Video that Delivers – Our 5 Secrets
George Shipley — November 20, 2017 — November 20, 2017 When people see video content they like, they are 41% more likely to seek future content from that brand and 37% are likely to purchase your product or service! Video is a hugely powerful marketing tool. But its not simply about being entertained, audiences want … Continue reading Creating Video that Delivers – Our 5 Secrets
Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience