AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. By Optimove Published on June 1, 2026 Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level … Continue reading McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment. By Constantine von Hoffman Published on April 10, 2026 Email does a lot more work than it usually gets credit for. In Sinch Mailgun’s latest Email Impact Report, 78% of respondents say … Continue reading Email delivers ROI, but many teams still can’t prove it
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help. Mike Pastore on October 14, 2025 Intuit Mailchimp released new tools to help retailers better target and reach customers for the upcoming holiday season and beyond. The new features include an improved Shopify integration, more precise segmentation … Continue reading Mailchimp delivers new toys for retailers ahead of the holidays
Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. Jay Mandel on June 25, 2024 The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many … Continue reading How to build a B2B brand that delivers lasting value
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. Kim Davis on May 6, 2024 Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data … Continue reading Salesforce delivers Unified Knowledge to service agents
Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use
Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers by Laurie Sullivan @lauriesullivan, September 14, 2022 Walmart on Wednesday announced new ways for authorized third-party sellers to connect with Walmart customers across its marketplace through self-service options, giving companies alternatives to Amazon and eBay. The company’s expansion into automation for sellers will help them to … Continue reading Walmart Delivers Self-Service Sponsored Search Ads For Marketplace Sellers
Only your team can determine which metrics mean the most for your business. Ruben Ugarte on April 27, 2022 Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that … Continue reading Analytics software delivers data, standards deliver insights
Don Shapiro October 22, 2021 ATLAS Experiment © 2021 CERN ATLAS added to the world’s largest particle accelerator Consider these employee conversations at two companies. Two salespeople were talking during a slow moment at an industry trade show. “I’m not writing much down in that book the VP gave me. Takes a lot of time … Continue reading Build a Company Culture That Delivers Eye Popping Results
Michael Brito October 9, 2021 Audio as a form of media has been growing steadily for years. But with the recent rise of social audio platforms and their democratization of social spaces, brands found in audio a gap with exciting opportunities for connecting with audiences. What’s better is that these audiences are some of the … Continue reading How Social Audio Delivers on Brand Storytelling
