Ashley PerezAugust 19, 2015 No matter what your customer base or cause is, you know the importance of delivering an exceptional experience. Whether you’re helping a new customer pick out the perfect gift from your store or adding a thank you video to an email newsletter, you’re committed to making a great impression both online … Continue reading Why Small Businesses Need To Deliver A Great Interview Experience And How To Do It
Nishadha SilvaJune 28, 2015 One of the biggest hurdles for the aspiring entrepreneur is establishing a solid and unique web presence. We all know the importance of having a business website. Without one, you’re missing out on the 85% of consumers who turn to the web as their primary method for finding local businesses. But … Continue reading Web Publishing Platforms That Can Deliver Beyond Bland, Generic Designs
Scott VaughanJune 11, 2015 In the first blog of this two-part series, I explained the ROI-driven steps that marketers should take when planning social media strategy. Developing a social media plan and using a scorecard are critical to determine our success, know where we are falling down and quickly make changes in our strategy and … Continue reading How To Plan Social Media Performance, Deliver ROI
Olivier ChoronMay 6, 2015 With 67% of customers’ buying decisions occurring digitally, before they have even engaged with you, it is ever important that your digital presence be nothing but a positive one. The social media craze presents a real opportunity not only for social selling, but also to deliver exceptional customer service. Here I … Continue reading How to Deliver Excellent Customer Service on Social Media
The publisher of short-form, millennial-focused video clips will now only push content on third-party platforms. Martin Beck on February 6, 2015 Video news publisher NowThis has gone all-in on social media. Today it stripped its website of all content except for links to all the places where users can get its content. NowThis, founded in … Continue reading NowThis Shutters Website To Deliver Exclusively Via Social Media
By Kaitlin Stich, Published November 4, 2014 The role of content marketing in B2B organizations is growing in exciting and specialized ways. It’s not uncommon these days to come across titles like content localizer, technical communicator or communication taxonomist. It’s given the content community lots to talk about. Last week, content enthusiasts gathered at Information Development … Continue reading Deliver A Meaningful Customer Experience With Content
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
There is no question about it- these are very trying times and sales coaching needs to focus more on innovative if not shrewd approaches in order to maintain present levels of performance. Sales gurus contend that the professional must be dynamic and flexible as he faces the challenges and threat in the market. They have … Continue reading An Effective Sales Strategy That Will Deliver Results in 90 Days
