Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Tag Archives: Defining
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel by Richard Whitman , Columnist, March 9, 2023 Media and marketing consultant ID COMMS has published a report that includes major themes that will be prominent in this year’s agency pitches. Interestingly, while media pricing will always be a factor to some … Continue reading Pitch Report: Clients Are Focused On Strategy, Defining Audiences And Strong Marketplace Intel
When will the news media stop defining female CEOs by their age?
By Emily Price March 10, 2023 When it comes to media coverage about female business leaders, mainstream outlets are forever preoccupied with age. That’s according to a new analysis by Cision, a platform for marketing and PR professionals. It took a look at the most commonly used adjectives to describe C-level leaders in … Continue reading When will the news media stop defining female CEOs by their age?
Defining Your Personal Mission Statement
Janet Fouts December 13, 2021 Each of us has our own unique values, purpose, and desired direction, but often exactly what they are can be elusive. That’s why it’s useful to have a personal mission statement—something which gives us clarity about how we want to live our lives and ultimately achieve personal fulfillment and well-being. … Continue reading Defining Your Personal Mission Statement
Defining your brand: Marketoon of the Week
Finding keys to a brand that everybody can agree on. Chris Wood on August 30, 2021 This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without … Continue reading Defining your brand: Marketoon of the Week
The importance of defining “done” in agile marketing
It might be time to consider adopting a formal Definition of Done Stacey Ackerman on April 20, 2021 “Are we done with the work? Are we really done? What else needs to happen? Who else needs to approve it?” If you’re hearing a lot of this type of talk from your agile marketing team, it … Continue reading The importance of defining “done” in agile marketing
The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments
Transformational Leadership and the CMO: The Defining Role
Debbie Qaqish — June 22, 2017 — June 22, 2017 qimono / Pixabay “If you want something new, you have to stop doing something old.” — Peter Drucker Today’s CMO is charged with being a transformational leader- whether they’re ready or not. From stewarding the firm through a total digital transformation to evolving marketing from … Continue reading Transformational Leadership and the CMO: The Defining Role
The First Revenue Ops Pillar: Defining Management & Strategy
Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy
5 Questions to Ask Yourself Before Defining Your Personalization Strategy
by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy
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