Tag Archives: Defining

The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Burke Alder — March 6, 2018 — March 6, 2018 Customer success isn’t limited to a single department. Every single person at an organization touches the customer lifecycle, whether it’s marketing at the pre-buying stage or product in the adoption stage. While it can be easy to onboard a customer and keep them stuck in … Continue reading The Outcome Customer Journey: Defining Customer Handoffs, Success Metrics, and Outcomes Between Departments

Transformational Leadership and the CMO: The Defining Role

Debbie Qaqish — June 22, 2017 — June 22, 2017 qimono / Pixabay “If you want something new, you have to stop doing something old.” — Peter Drucker Today’s CMO is charged with being a transformational leader- whether they’re ready or not. From stewarding the firm through a total digital transformation to evolving marketing from … Continue reading Transformational Leadership and the CMO: The Defining Role

The First Revenue Ops Pillar: Defining Management & Strategy

Vignesh Subramanyan — March 23, 2017 Follow @v_subramanyan— March 23, 2017 We recently introduced the concept of Revenue Ops, a cross-functional model that combines marketing ops and sales ops responsibilities, to facilitate better alignment and impact revenue growth. Since then we’ve seen this concept resonate well with our audience, experts in the field, and analysts … Continue reading The First Revenue Ops Pillar: Defining Management & Strategy

5 Questions to Ask Yourself Before Defining Your Personalization Strategy

by Jonathan RangerOctober 7, 2016 One of the perks of my job is the ability to ask “why” like an energetic preschooler. For me, nothing evokes this question with more enthusiasm than participating in digital experience personalization discussions with Evergage staff and customers. For example, “We are we going to change this hero image when … Continue reading 5 Questions to Ask Yourself Before Defining Your Personalization Strategy

Defining and Understanding Culture

by Chris Rees January 19, 2016 Follow @sigmapro_ukJanuary 19, 2016 You don’t have to spend very long talking to Quality Management professionals, Six Sigma Black Belts, Consultants, Business School lecturers, and the like, on subjects such as Six Sigma, Business Excellence and Continuous Improvement before the word Culture crops up; particularly if you are discussing … Continue reading Defining and Understanding Culture

Defining the Digital Consumer for Cross-Channel Strategies

Pam McBrideSeptember 16, 2015 Think, for a minute, about how many marketing channels the typical consumer encounters each day. They might wake up, check their smartphone and turn on an Internet radio station while they get ready for work. On their commute, they read their tablet for the latest news while passing dozens of billboard … Continue reading Defining the Digital Consumer for Cross-Channel Strategies

Programmatic 101: Defining Whitelists and Blacklists

Scott SieglerSeptember 4, 2015 Programmatic technology is filled with several nuances that affect both publishers and advertisers. One such example is whitelists and blacklists, also known as blocklists. Understanding the ins and outs of these lists is important for players in the programmatic advertising space who want to optimize revenue. Whitelists and blacklists have slightly … Continue reading Programmatic 101: Defining Whitelists and Blacklists