Tag Archives: Decoding

Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Get started on building a basic AI strategy by identifying opportunities and objectives, your internal user base and KPIs. Lisa Peyton on January 2, 2024 A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR … Continue reading Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Decoding Social Language: Sentiment Analysis Redefined

Eric BerkowitzSeptember 4, 2015 Talking and writing can seem like two totally different ways of communication. No one talks the way they write, and the same can be said the other way around. Enter social language: practically a new means of communication, it has become how Tweeters, Facebookers and Instagrammers interact with each other on … Continue reading Decoding Social Language: Sentiment Analysis Redefined