Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence. Gladys Kong on May 17, 2018 Marketers using location data to gauge the effectiveness of their campaigns need to be able to trust their location attribution measurement providers, and that … Continue reading Why your media decisions matter for campaign location attribution
By Shane Barker May 17th, 2018 What makes another business more successful than yours? How is your competition affecting the purchasing decisions of customers and making so many more sales than you? As a brand, you have probably asked yourself these questions many times. So now you’re wondering how to impact your customers’ purchase decisions … Continue reading 4 of the Biggest Factors That Affect Customer Purchase Decisions
Zach Heller — March 28, 2018 Follow @zheller — March 28, 2018 A common myth abounds in business circles – the myth that good decision makers are born, not made. Untrue. If we are honest with ourselves, we know that we can become better decision makers through experience and practice. Think about it right now. … Continue reading 3 Ways to Ensure Your Team Makes Better Decisions
Stacey Rudolph — March 19, 2018 — March 19, 2018 The world is becoming more interconnected with each passing day. People from all walks of life and ages are using the internet to access information on products and brands before making a purchase. Social media is certainly playing a very big role in ecommerce. According … Continue reading How Social Media Influencers Are Influencing Your Online Buying Decisions? [Infographic]
Contributor Pratik Dholakiya takes on the role of marketing myth-buster to debunk 7 e-commerce clichés and shed light on the truth about what works and what doesn’t. Pratik Dholakiya on February 15, 2018 Even the smartest marketer can make a terrible marketing decision if that decision is based on an outright falsehood. Myths about … Continue reading Busting e-commerce myths that lead to bad marketing decisions
Ellen Huxtable — January 26, 2018 Follow @abiztweet — January 26, 2018 Making decisions in business is a challenge. Financial viability, ethical concerns and more can come into play. From the simplest to the most complex, from the trivial to the critical, decisions are based on an analysis and weighing of available information. And there, … Continue reading Making Decisions in Spin City
Danielle Hill — September 5, 2017 — September 5, 2017 vanmarciano / Pixabay A B2B website that is cohesive and concise in both messaging and visual design will create a lasting impact with visitors and help generate new client leads. To be effective, not only must the web design must flow well, it should tell … Continue reading Important Decisions You Must Make While Redesigning a Website
Alex Gutman — August 7, 2017 Follow @Cooladata — August 7, 2017 “The global BI and analytics market will reach $ 18.3B in value this year, an increase of 7.3 percent over last year, and the market will grow to $ 22.8 billion by the end of 2020.” – Gartner Competition in the field of … Continue reading 3 Critical Decisions you Need to Make to Reach eCommerce Stardom
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Ellen Huxtable — July 14, 2017 Follow @abiztweet — July 14, 2017 In business, smart decisions can save grief in the present, and launch you into the future. On the other hand, just one poor decision can plunge you into a never-ending, frustrating morass. Your reputation, your effectiveness and potentially your career depend on your … Continue reading Smart Decisions, Bad Decisions
