Mona Hellenkemper — August 3, 2017 — August 3, 2017 If it’s true that celebrity Selena Gomez earns 550,000 Dollars per Instagram post and beauty influencer Huda Kattan demands 18,000, influencer marketing must be a costly business for companies, wouldn’t it? Even though different factors impact the pricing of influencers, we are asked “How much … Continue reading Negotiating The Best Deals With Influencers – The Ultimate Influencer Pricing Formula!
Jessica Edmondson — August 2, 2017 Follow @ContentMktg2 — August 2, 2017 The partner landscape has been going through momentous changes due to the onset of the cloud and consequently the change in target buyer. Therefore, it has become a necessity to diversify partner relationships in order to meet growth objectives. One way companies are … Continue reading Data: How Companies Are Driving Deals Through Partner Referral Programs
Facebook is testing a program to facilitate publishers’ direct-sold video ad deals with A&E Networks, ESPN, Hearst and Scripps. Tim Peterson on May 23, 2017 Already a dominant audience conduit, Facebook is looking to play an even bigger role in publishers’ ad businesses. A year after Facebook started auctioning off publishers’ in-stream video ad … Continue reading Facebook wants to automate publishers’ direct-sold video ad deals
Dan Sincavage — May 20, 2017 Follow @dansincavage— May 20, 2017 No sales representative enjoys marking an opportunity as “closed-lost.” After days, weeks or months of working with a lead, the lead reports that they have decided to go with another option. While sales reps may be frustrated with the lead, closed-lost deals are an … Continue reading Making The Most of Closed-Lost Deals
Irina Weber — November 25, 2016 Follow @irinaweber048— November 25, 2016 Black Friday is one of the best time of the year for the internet marketers. Almost all big companies provide discounts and big offers on seo tools, domains, hostings and other products. Black Friday is on the 25th of November this year but many … Continue reading 10 Best Black Friday Deals and Discounts on SEO Tools
Nicola Faulkner — October 28, 2016 — October 28, 2016 Halloween is fast approaching and is a prime email campaign opportunity for the travel, leisure and retail industries. Here we focus on promoting local deals and pushing those last minute sales leading up to Halloween. Targeting by Location If you’re promoting local Halloween events make … Continue reading Using Email to Push Last Minute Halloween Deals
by Tobi Elkin@tobielkin, September 28, 2016 Industry consolidation, the importance of data, ongoing tech and platform integrations, programmatic direct deals, and native advertising were highlighted as trends during a Wednesday Advertising Week session. Yahoo’s Tod Sacerdoti VP, display & video ad products, pointed out all the consolidation occurring in the programmatic ecosystem, citing trends at … Continue reading Programmatic: Data, Consolidation, Direct Deals Are Trends
by Nicola FaulknerAugust 9, 2016 Sometimes we can get so caught up in our day-to-day lives that we forget to stop and take time out for ourselves. How many of you are thinking “I wish I’d booked that holiday, I could really do with a break?” I’m definitely guilty of being one of those people … Continue reading Last Minute Holiday Deals – Are You Pushing Them?
by Colleen Francis August 1, 2016August 1, 2016 “That price is too high.” “Why is this so expensive?” “I have a better offer. You’re going to have to lower your price.” The dreaded pricing objection. We’ve all had to deal with it at some point in our careers. Regardless of what form it takes, it … Continue reading How A-Players Navigate Pricing Objections to Close More Deals
by Brian Stupp June 12, 2016 Follow @IOUFinancialJune 12, 2016 Your vendors are your partners. Without them, you would not be able to stock your shelves or get the supplies your staff needs. Having good vendor relationships means less stress and better deals so you can focus on managing your business. When working with vendors, … Continue reading 4 Ways to Get the Best Deals from Your Vendors
