Tag Archives: Deals

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals

Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals by Wayne Friedman , March 9, 2023 Fewer TV advertising dollars are expected to be spent in upfront deal-making in this year versus a year ago, according to a new survey from Advertiser Perceptions. Just 49% of more than 300 U.S. marketers and … Continue reading Less Than Half Of Marketers’ TV/Video Ad Budgets Going To Upfront Deals

This new podcast wants to get at the drama behind some of the biggest deals

  By Grace Carroll February 05, 2023 Facebook buys Whatsapp for $22 billion. American Airlines mergers with US Air: $11 billion. Softbank invests in WeWork: $17 billion. These landmark deals and mergers form the foundations of the business world as we know it. But the story behind the deals—and all their accompanying tensions, dramas and … Continue reading This new podcast wants to get at the drama behind some of the biggest deals

iRobot’s Roomba 694 is on sale for $199, plus the rest of the week’s best tech deals

The best budget robot vacuums for 2022Don’t spend a fortune on an autonomous dirt sucker. V. Palladino @valentinalucia   Are robot vacuums worth it? What to look for in a budget robot vacuum Best overall: iRobot Roomba 694 Runner up: Shark Ion RV765 Best bang for your buck: Anker Eufy RoboVac 11S   We all … Continue reading iRobot’s Roomba 694 is on sale for $199, plus the rest of the week’s best tech deals

Rakuten Travel Research Shows How Consumers Search For Deals

Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals

Xandr Strikes Trial Deals With Six Measurement Companies

Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies

Overlooked Leads: How to Change Your Approach to Closing Deals

Colleen Perone March 1, 2021 Is there a disconnect between your Sales and Marketing teams? Do your monthly reports show a significant difference between leads and closed deals? Want to bridge the gap between inbound leads and closed deals but don’t know where to start? We’ve got you covered…with tips on how to change your … Continue reading Overlooked Leads: How to Change Your Approach to Closing Deals