Trump Media ‘retreats from Crypto.com deals’ as prediction market push cools Suswati Basu Trump Media & Technology Group is said to be pulling back from its planned expansion into prediction markets after walking away from two previously announced deals involving Crypto.com. The retreat points to a change in direction for the company’s wider … Continue reading Trump Media ‘retreats from Crypto.com deals’ as prediction market push cools
The missing link between awareness and trust may explain why higher acquisition costs aren’t producing better business outcomes. By Mark Stouse , Founder and CEO, Proof Analytics Published on July 9, 2026 • Last updated on July 9, 2026 • 7 minutes read Customer acquisition cost (CAC) is rising across virtually every B2B category. The … Continue reading Why your CAC keeps rising while deals don’t improve
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
Marketing The Seahawks: Data Behind Fandom Deals by Laurie Sullivan , Staff Writer, February 2, 2026 The estate of Paul Allen, owner of the Seattle Seahawks and Microsoft cofounder, refuted allegations by ESPN that the team would go up for sale the day after Super Bowl LX, where they will face off against the New England Patriots. … Continue reading Marketing The Seahawks: Data Behind Fandom Deals
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability. Constantine von Hoffman on December 4, 2025 In a move that could clean up one of programmatic advertising’s messier processes, IAB Tech Lab has released version 1.0 of its proposed Deals API for public comment. The new … Continue reading IAB Tech Lab proposes Deals API for programmatic advertising
Amazon Prime Day deals include up to 58 percent off Shark robot vacuums One model is down to a record low of $230 for Prime members. Kris Holt UpdatedWed, October 8, 2025 Shark / Engadget For the Amazon Big Deal Days event (aka October Prime Day), a tasty deal on a Shark robot vacuum has … Continue reading Prime Day deals include this Shark AI Ultra robot vacuum for 58 percent off
Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals? by Laurie Sullivan , Staff Writer @lauriesullivan, July 8, 2025 Amazon Prime Day 2025 officially kicked off Tuesday and runs through Friday. The ecommerce sale applies to more than 35 categories like apparel, beauty, and home. Amazon’s AI assistant Rufus aims to benefit shoppers — but are … Continue reading Hidden Costs: Do Shoppers Trade Trust For AI-Powered Deals?
Performance-Driven M&A Deals Turning Hot by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2025 Demand for scalable, data-led solutions has driven a 20% rise in performance-related deals and a 196% increase in median deals during the past decade, according to WY Partners, a UK-based media and technology advisory firm. The company combined data from its … Continue reading Performance-Driven M&A Deals Turning Hot
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips. Ali Schwanke on January 8, 2025 The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, friction slows acceleration or can stop it altogether. Whether that’s adding complexity to a … Continue reading 5 ways to crush sales bottlenecks and accelerate deals in 2025
Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last?
