Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity. Kim Davis on March 15, 2024 David Iscove is creative technology practice lead at Cella by Randstad Digital. At the MarTech Conference next week, he’ll be sharing a new blueprint for customer experience that he summarizes as: … Continue reading Q&A with David Iscove: The MarTech Conference
Alon Tvina — March 16, 2020 By adopting a David vs. Goliath mindset, SMBs can find opportunities for growth even in a market riddled with hostile competition In 2017, The Onion published a letter ostensibly penned by Jeff Bezos, titled “My Advice To Anyone Starting A Business Is To Remember That Someday I Will Crush … Continue reading How a David vs. Goliath Mindset Could Help Your Small Business Take on Amazon
Multi-faceted artist, musician and businessman David Bowie was a true innovator and legend. Columnist Mary Wallace explains what his accomplishments can teach marketers. Mary Wallace on February 2, 2016 chrisdorney / Shutterstock.com The news came over the radio early on a Monday morning last month. David Bowie had died after an 18-month battle with cancer. I was … Continue reading What Marketers Can Learn From David Bowie
by Rob Lubow January 22, 2016January 22, 2016 The brilliant fiction writer and essayist David Foster Wallace famously hated marketing for being manipulative and causing “despair” in society. He probably would have found the title above disturbing. But as a fan of DFW, I’m betting he’d be okay with Mad Mimi’s email marketing vibe because … Continue reading David Foster Wallace On Email Marketing
by Karl Feldman January 12, 2016January 12, 2016 We all have to start somewhere. Every day is an epic battle against the goliaths in your market for you and your team. Maybe you’re the little guy or gal who’ve cornered your market in a geographic region, and the giants have decided your pastures look attractive. … Continue reading David and Goliath – Disruptive Growth Through Effective Online Marketing
Columnist and co-author of “Taking Down Goliath” Kevin Ryan explains how small businesses can use digital marketing to their best advantage. Kevin Ryan on March 13, 2015 Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital … Continue reading How David Can Take Goliath With Digital Marketing Every Time
