Lindsay Smith — November 12, 2016 — November 12, 2016 As I wrote my first blog on scaling Customer Success Teams several weeks ago I had a hard time narrowing down which topics to include and which to leave out so that the piece didn’t turn into a Tolstoy novel. There are many factors to … Continue reading Data and Processes and People, Oh My! So Many Ways to Scale Your Team
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. Mark Ballard on November 14, 2016 Paid search is an industry that’s grounded in data and statistics, but one that requires practitioners who can exercise a healthy dose of common sense … Continue reading Coaxing smarter paid search bidding decisions out of sparse conversion data
A new report spotlights the evolution of the marketing technologist. Barry Levine on November 10, 2016 You hear a lot these days about machine learning in marketing tools. But a new report — from digital marketing agency SapientNitro, in collaboration with our MarTech Conference and its organizer, chiefmartec.com’s Scott Brinker — finds that machine … Continue reading CRM, data science, and website design skills are the most important for over half of marketing technologists
Ben Bradley — November 7, 2016 Follow @b_bradley— November 7, 2016 When it comes to solving the chargeback management problem for merchants and issuers, it’s not that the data doesn’t exist that would improve the payments ecosystem. What’s missing is access to the right data at the right time. To understand why real-time data is … Continue reading Why Real-Time Data Really Matters for Chargeback Management
It’s not just about having loads of data; you need to be able to use it. Columnist Jose Cebrian explains why you need to build a solid foundation, shift your focus from the channel to the audience and choose the right technology. Jose Cebrian on November 1, 2016 The battle for the consumer’s share … Continue reading So you have the data. Now what?
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Capturing consumer data without using it to personalize messages should become a “cardinal sin” because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016. The average brand collects 11 points … Continue reading The ‘Cardinal Sin’ Of Data Collection
Matt Rawlings — October 27, 2016 — October 27, 2016 “The customer is always right”. That’s one of the first things you’re told when starting a career in business. After all, these are the people that are responsible for buying our products/services and keeping our enterprise afloat. Therefore it makes sense to pay keen attention … Continue reading Why Customer Data Should Help Shape Your Marketing Strategy [Infographic]
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. Jason Puckett on October 27, 2016 Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like … Continue reading Pull live inventory data from your product database and place it in your search ad copy
by Christopher GillespieOctober 26, 2016 Are we still talking about data? In this day and age do we really need to tout the necessity of good data? You bet! Although, you wouldn’t think so from the way you hear people talking about it. Data is last year’s topic and practically everybody under the sun is … Continue reading 3 Ways Good Data Makes Your ABM Program Take Off Like a Rocket
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. Adam Dorfman on October 24, 2016 Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re buying more … Continue reading Is your location data being held hostage?
