Anthony Iannarino — December 1, 2016 — December 1, 2016 All things being equal, relationships win. All things being unequal, relationships still win. Your job in sales is to make all things unequal. You need to create a preference for you as the consultative salesperson that your dream client prefers to buy from and work … Continue reading The Power of Capturing Data around Your Relationships
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016 In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017
Mobile devices drove 36 percent of sales but 55 percent of traffic. Greg Sterling on November 28, 2016 There were record e-commerce sales over the past weekend, as more consumers shopped online. However, the rise of mobile commerce is the larger and more interesting story. On Black Friday, mobile devices were responsible for roughly 36 percent of total … Continue reading Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
Rachel Serpa — November 23, 2016 Follow @getbase— November 23, 2016 Did you know that 2.5 exabytes of data are created each and every day? To help put that number in perspective, that’s equivalent to 5 million laptops, 90 years worth of HD video or 250,000 Libraries of Congress. Crazy, huh? But not all data … Continue reading How to Extract Actionable Sales Insights from Unstructured Data
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. Brian Ussery on November 23, 2016 During the hotly contested and seemingly never-ending campaign season running up to the 2016 US Presidential elections, Americans were exposed to more demographics-based “polling data” than at any other time … Continue reading US Presidential election data: searcher intent vs. demographic polling
by Laurie Sullivan@lauriesullivan, November 21, 2016 Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that include a variety of media. The survey findings — released Monday by the Mobile Marketing Association and data company … Continue reading Mobile Campaign Data Quality Remains An Issue
by Laurie Sullivan, Staff Writer @lauriesullivan, November 16, 2016 Real-time location data and ad targeting services brought together some unlikely suitors this week ranging from xAd’s acquisition of WeatherBug, to WPP’s data alliance with Spotify, and Snapchat’s data deal with Foursquare. Earlier this week, xAd announced the acquisition of WeatherBug for an undisclosed sum. The cash … Continue reading Unusual Data Partners Finding Close Connections
by Laurie Sullivan, Staff Writer @lauriesullivan, November 18, 2016 Nearly one third of all Google searches show local intent, and 76% of people who search on their smartphone visit a business within a day. Search marketers that have heard those numbers repeatedly now have an opportunity to capitalize on services that support local search and … Continue reading Data From Local Search, Reviews, Recommendations Feeds The Beast
By Hazel Mae Pan November 18th, 2016 Here are some facts: The online retail business market is estimated to reach USD 6.7 trillion in 2020. – Frost & Sullivan, 2015 90% of consumers research online before buying. – MyCustomer, 2012 60% of consumers start their research using a search engine. – RetailingToday, 2013 Google controls 65% … Continue reading Use Google Analytics To Get Actionable Data
Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting
