Sue Krause — December 18, 2016 — December 18, 2016 It’s a challenge that many brands struggle with every day. You finally attract a consumer to submit a web form and they are deposited into your lead funnel. Yahoo! However, you now have the challenge of keeping that consumer in your funnel and nurturing her … Continue reading How to Leverage Data to Keep Leads in Your Funnel
Steve Mitchell — December 15, 2016 Follow @bstephenmitchel— December 15, 2016 Imagine you’ve just won $ 1 million from Publishers Clearing House. And now they want to arrange a time to give you a giant check on national TV. Too bad they had your phone number wrong….so now someone else gets this life-changing prize. Wouldn’t … Continue reading How to Prevent Online Data Conflict From Ruining Your Business
Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions. Jacob Baadsgaard on December 14, 2016 at 10:34 am One of online marketing’s claims to fame is the fact that you can track almost everything. Send out an … Continue reading Is your analytics data lying to you?
by Laurie Sullivan, Staff Writer @lauriesullivan, December 9, 2016 With a flood of data sources available, search marketers need to understand the types of metrics required to run successful campaigns. Not all do, according to a discussion Thursday at the MediaPost Search Insider Summit in Deer Valley, Utah. The group of experts from UPMC … Continue reading How To Determine The Best Data For Return On Spend
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
by Mike Azzara, December 8, 2016, What if you knew the concerns that were uppermost in your customer’s mind, right now? Or, which of the folks in your Eloqua database are most intensively researching the topic of the white paper you’re about to blast out — this week? Or, best of all: Which Fortune 1000 … Continue reading Surfing Intent Data Waves To Read Audiences’ Minds
Paul Estcott — December 9, 2016 — December 9, 2016 Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools and methods. In this day and age, a company can’t ignore the process of forecasting, whether it tries to envision future sales growth, market demand … Continue reading Improve Forecasting by Combining Financial and Operational Data
Annie Qureshi — December 8, 2016 — December 8, 2016 Google Adwords is the single best online advertising platform in the world. Advertisers spent over $ 60 billion in 2015. Big data is responsible for Google’s success. It allows advertisers to narrowly target users and build highly profitable campaigns. Many advertisers are taking advantage of … Continue reading Using Big Data to Advertise on Google Adwords (DD)
Wendy Marx — December 6, 2016 Follow @wendymarx— December 6, 2016 How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine … Continue reading How to Improve B2B Blogging In the Era of Big Data
Management consulting firm The Winterberry Group says this is the first such independent study. Barry Levine on December 5, 2016 Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this particular black box, management consulting firm Winterberry Group has released its … Continue reading Report: What is data onboarding, and why is it important to marketers?
