Peter Daisyme — February 22, 2018 — February 22, 2018 You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to name … Continue reading 5 Ways Small Business Owners Can Protect Data
Melissa Burns — February 21, 2018 Follow @Melissa_Burns — February 21, 2018 Although text and figures may be the best way to transfer complex information without losses, the sad truth is that human brain has to apply quite a bit of effort to properly process it. In addition to that, your average modern Internet-faring human … Continue reading 5 Ways Data Visualization Can Drive Better Sales
Harvard Study Reveals Yelp Data Advantages For Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, February 21, 2018 A Harvard study suggests that data from digital platforms has the potential to improve people’s understanding of how neighborhoods change in near real-time. While the data isn’t geared toward marketers, it can certainly be used to … Continue reading Harvard Study Reveals Yelp Data Advantages For Ad Targeting
Digital Advertising Still Growing A Market For Data by Laurie Sullivan @lauriesullivan, (February 20, 2018) The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4 billion, up from $8.8 billion in 2017. The OnAudience.com report estimates the global data market will grow from $9.7 billion in 2016 … Continue reading Digital Advertising Still Growing A Market For Data
To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Ensure Data Performance
To Save Ad Targeting, Ensure Data Performance by Laurie Sullivan , Staff Writer @lauriesullivan, February 12, 2018 Garbage in, garbage out, as the saying goes when talking about data accuracy. So developers at Lotame, a data exchange for third-party data, think they have found a road to make the data more precise using AI. They … Continue reading To Save Ad Targeting, Guarantee Data Performance
There is a lot of data out there, but not everyone knows what to do with it. Contributor Evan Magliocca explains the process marketing teams can use to maximize data insights. Evan Magliocca on February 5, 2018 Capturing data isn’t hard, but figuring out how to use it is. Data is a tough topic … Continue reading Data is a tough topic for businesses, especially for retailers
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018 Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization
Data That Feels The Customer by Elizabeth Elfenbein , Columnist, January 26, 2018 Data is more than just numbers. Data gives us insight into our customers’s minds and their everyday behavior. In healthcare, data is being used to predict and prevent, cure disease, and improve patient quality of life. The more we use data to … Continue reading Data That Feels The Customer
Inaccurate Data Still Holding Back Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, January 24, 2018 The biggest mistake companies make is not factoring in the cost of bad data. Only 17% of companies factor in the cost of bad data when calculating return on investments, according to findings from a report by Radius and … Continue reading Inaccurate Data Still Holding Back Marketers
