Tag Archives: Data

AT&T, Verizon To End Sale Of Location Data To Third Parties

AT&T, Verizon To End Sale Of Location Data To Third Parties by Laurie Sullivan @lauriesullivan, (June 20, 2018) AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. The decision transpired following an investigation by Senator Ron Wyden (D-Oregon), … Continue reading AT&T, Verizon To End Sale Of Location Data To Third Parties →

Google Gives Brands Ads, Data To Compete On Price, Local Inventory

Google Tools

Google Gives Brands Ads, Data To Compete On Price, Local Inventory by Laurie Sullivan @lauriesullivan, June 12, 2018 The always-on consumer has caught up with Google and is now demanding more from brands and retailers. The search engine on Tuesday released several new ways for brands to remain competitive and give consumers the instant gratification … Continue reading Google Gives Brands Ads, Data To Compete On Price, Local Inventory →

5 Reasons to Add Structured Data to Your Site

Search Engine Optimization

By Ann Smarty June 11th, 2018 Structured data is a way of providing better context for Google, so it can read what is on your page and better understand it. It includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users. Structured data first hit the … Continue reading 5 Reasons to Add Structured Data to Your Site →

The story of data, Part 4: Will it ever be truly secure?

Data Management

Breaches. Hacks. And a growth industry in data protection services. Still, most experts are skeptical that data can ever really be safe from infiltration. Robin Kurzer on May 29, 2018 As we’ve discussed in prior installments of this series on data, last year saw more breaches than ever before. And just this year, we’ve been … Continue reading The story of data, Part 4: Will it ever be truly secure? →

Let’s Just Agree That Location Data Is Inaccurate

Local Search

Let’s Just Agree That Location Data Is Inaccurate by Thomas Walle , Op-Ed Contributor, June 5, 2018 Location data sellers typically tell brands that they know that a user went to the Starbucks at 33rd and 5th in New York at 5 p.m. But, if you know how location data works, you know that it’s … Continue reading Let’s Just Agree That Location Data Is Inaccurate →

The Trap of Inconsistent Data for Business Leaders

Data Management

The Trap of Inconsistent Data for Business Leaders Importance of Data to Business LeadersBusiness leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. Business … Continue reading The Trap of Inconsistent Data for Business Leaders →

The story of data, Part 3: Who owns it?

Data Management

Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it? →

Mining PPC Search Query Data: 3 Filters Every Account Can Use

PPC Strategies

By Robert Brady May 30th, 2018 Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search … Continue reading Mining PPC Search Query Data: 3 Filters Every Account Can Use →

The Scary Links Among AI, Data, Privacy — And A $24M Fine

Regulations

The Scary Links Among AI, Data, Privacy — And A $24M Fine by Mike Azzara , Op-Ed Contributor, May 24, 2018 Editor’s Note: We’re rerunning this post — especially timely since the EU’s General Data Protection Regulation goes into effect tomorrow, May 25. In other contexts, I write a lot about cybersecurity. So, when I … Continue reading The Scary Links Among AI, Data, Privacy — And A $24M Fine →