By Eva Galperin June 29, 2022 Roe v. Wade is no more, but this is not 1972, the year before it was passed. In some ways, it’s even worse. When the Supreme Court ruled last week that banning abortion is not unconstitutional, abortion immediately became illegal in several states with “trigger … Continue reading Now that Roe has been overturned, it’s up to the tech industry to protect our data
Getting the most from your CDP depends on data hygiene. Chris Wood on July 1, 2022 A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. Yet there are still data-related considerations that organizations have to make beyond what the CDP does. “[CDPs] … Continue reading How clean, organized and actionable is your data?
Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2022 During the early days of starting a small business, entrepreneurs may put their online presence on the back burner, but that could prove to be a fatal mistake, according to data released Thursday. … Continue reading Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds
Former Amazon engineer convicted in 2019 Capital One data breach Paige Thompson was found guilty of wire fraud and unauthorized access to a protected computer. M. Moon @mariella_moon June 18, 2022 Bill Tompkins via Getty Images A Seattle jury has found Paige Thompson, a former Amazon software engineer accused of stealing data from Capital One … Continue reading Former Amazon engineer convicted in 2019 Capital One data breach
Google Core Web Vitals: Data Shows Retail And Ecommerce Improved by Laurie Sullivan , Staff Writer @lauriesullivan, June 23, 2022 BrightEdge analyzed how marketers curate experiences for consumers nine months after Google’s rollout of Core Web Vitals, a performance-focused measurement for websites. Google made the update in September 2021. The top performers for page-load times are … Continue reading Google Core Web Vitals: Data Shows Retail And Ecommerce Improved
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing. Corey Patterson on June 21, 2022 The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech … Continue reading Why clean data is key to organizational success
“It’s essential to have an understanding of what data you want and why.” Constantine von Hoffman on June 15, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Federico Bianco. He’s a strategist-team lead at InfoTrust who worked in sales before moving into … Continue reading MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
“I love marketing because I really feel it’s the pulse of the customer experience.” Constantine von Hoffman on June 14, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing … Continue reading Salary and Career: Julia Monahan gets the data to support the hunch
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting
