The fintech company adopted a warehouse-first approach to drive personalization and insights across channels. Chris Wood on August 15, 2023 Financial services tech company Chime is digitally mature due to the security and regulatory compliance required in the sector. However, when looking at CDPs and other high-end solutions to boost their data capabilities, the company … Continue reading How Chime is activating data to communicate with customers
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value. Chris Wood on August 3, 2023 Global home appliances company Electrolux owns over 70 brands, including Frigidaire and AEG. They sell approximately 60 million household products in around 120 markets. With an organization of … Continue reading Electrolux’s data and analytics roadmap to improved customer experience
NASCAR Races Toward Data by Laurie Sullivan @lauriesullivan, July 31, 2023 The National Association for Stock Car Racing (NASCAR) wanted to use new experiential methods and technology to market live events, as well as online where the company offers a kind-friendly website with search features and race-car driver virtual hangouts. The idea to implement in-person … Continue reading NASCAR Races Toward Data
By Yasmin Gagne July 19, 2023 On July 19, the five-year-old Israeli company Oddity, which aims to use AI technology to create personalized beauty products, went public on Nasdaq. The company, which owns viral makeup brand Il Makiage and hair and skincare brand SpoiledChild, previously raised $130 million from investors, including L Catterton, the … Continue reading Oddity CEO: How 40 million users, one billion data points, and AI are why investors excited for IPO
Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data
Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say by Wendy Davis @wendyndavis, July 12, 2023 Popular online tax preparation services shared “millions” of users’ sensitive information with Meta, Google, and other tech companies according to a new report released this week by Democratic lawmakers. The report focuses on tools such as the Meta … Continue reading Tax Sites Shared Sensitive Data With Tech Companies, Lawmakers Say
Here’s how enterprises are using data clean rooms to improve the return on their customer data investments. Apoorv Durga on July 12, 2023 With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with … Continue reading Data clean rooms: A beginner’s guide
Here’s how IAB Tech Lab’s guidance and specifications are paving the way for DCR security and interoperability. Chris Wood on July 12, 2023 IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help … Continue reading IAB Tech Lab’s updated data clean room standards: What marketers need to know
