Lemonade’s First Branding Campaign Comes With AI Data by Laurie Sullivan @lauriesullivan, July 10, 2023 Insurance company Lemonade released its first brand campaign in the United States on Monday supported by technology, specifically artificial intelligence (AI). The six-year-old company, which began as a tech startup, built its services on AI technology, which allows customers to … Continue reading Lemonade’s First Branding Campaign Comes With AI Data
The new pact gives EU citizens more control over US companies’ use of their personal data and averts the potential for a costly disruption. Constantine von Hoffman on July 10, 2023 The European Union has approved a plan allowing companies to keep storing data about Europeans on servers in the U.S. The agreement, known as … Continue reading EU approves US data sharing accord
Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter by Laurie Sullivan @lauriesullivan, July 6, 2023 Threads — Meta’s newly launched Twitter clone — opened its doors with a ready-made user base after deciding to migrate people to Threads from Instagram. At launch, the platform is available on iOS and Android in 100 … Continue reading Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services. Constantine von Hoffman on July 5, 2023 Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling (July 25, 2023) by the EU’s … Continue reading EU’s ruling against Facebook a big blow to first-party data usage
Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data
AI Data Scraping Prompts Musk To Put Limits On Twitter Reads by Laurie Sullivan @lauriesullivan, July 2, 2023 Twitter owner Elon Musk has placed limits on the number of posts that users could read in a temporary move that targets “extreme levels of data scraping and system manipulation” by other companies. In tweets during the … Continue reading AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
Twitter isn’t showing tweets unless you’re logged in Kris Holt @krisholt For some bizarre reason (OK, many widely reported reasons), Twitter is becoming less useful almost by the day. In its latest misstep, it seems the service is no longer letting people who aren’t signed in see any tweets. Until now, logged-out users … Continue reading Elon Musk claims Twitter’s new login requirement is a ‘temporary’ response to data scrapers
By Wilfred Chan June 23, 2023 Most workers at big American companies receive employee wellness benefits. But what if those programs are actually a kind of worker surveillance—that may not even be making workers healthier? A new report from the Data & Society nonprofit argues exactly that. A team of researchers claim that the … Continue reading Could ‘wellness capitalism’ put employee health data at risk?
Will AI help address age-old marketing issues or just add more complexity? Milton Hwang on June 22, 2023 Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much … Continue reading 6 marketing automation use cases where AI can help with data quality
What data clean room is right for you? It depends on the team and technology you have in place. Chris Wood on June 22, 2023 Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As … Continue reading Evaluating data clean rooms for your organization
