Almost 70 percent who encountered one abandoned the visit completely. Greg Sterling on July 23, 2015 Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the publisher’s app. Users generally hate these takeovers, and they do almost nothing for the brand … Continue reading Google: Data Show Users Hate App-Promotion Interstitials
Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!
Donato DiorioJuly 21, 2015 Today, many businesses hold their data in their CRM. CRM could be just as easily replaced with the word “database,” “marketing automation system,” data silo,” – you pick the term. CRM is the repository, in a recent interview by Syncsort, as part of their Expert Interview program, I had the chance … Continue reading The Hands-On Strategies to Improve Data Quality
Gregg ThalerJuly 20, 2015 Data quality is essential, whether you’re a small startup or a multi-billion dollar international organization. Nothing can undermine or torpedo revenue, employee satisfaction, or company growth, than having bad data. According to SiriusDecisions: “The major impact of bad data on conversion rates really becomes clear when we roll these stages up … Continue reading The 4 Keys to Global Data Quality
Jake JeffriesJuly 18, 2015 However you like to construct your marketing campaigns one thing will always remain a crucial part – the data. The life of a marketing campaign either lives or dies by the data – so what’s the best way to collect your customers’ details? Well with numerous platforms available for your business … Continue reading Simple, Efficient Ways to Collect Your Customers’ Data
Daniel JamesJuly 17, 2015 It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin to using the internet to find information rather than relying on outdated methods. … Continue reading Catch 22 – Starting with Data Analytics
Ernan RomanJuly 17, 2015 Human Data: The Powerful Differentiator “We believed that with tighter targeting we could increase engagement. By acting on insights from Voice of Customer research, we were able to go far beyond our previous segmentation strategies and now use in-depth self-defined life stages and attitudes toward certain product categories. As a result, … Continue reading Human Data: The Powerful Differentiator
Larisa BedgoodJuly 16, 2015 As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company. Actually generating quality leads is a major challenge many … Continue reading How Marketers Are Using Big Data [Infographic]
Columnist Paul Ford discusses what marketers should bear in mind in order to deliver the best email experience and strengthen engagement. Paul Ford on July 16, 2015 With Web-based communications infiltrating all aspects of life, email has become one of the best ways for businesses to communicate with their users. Knowing how to best communicate and … Continue reading 3 Ways To Maximize Data And Increase Engagement Across Email Communications
Laurie Sullivan @lauriesullivan, (July 16, 2015) Most content management systems support fixed editorial and advertising content at the time the emails and newsletters are scheduled, but PowerInbox’s RevenueStripe, an email recommendation platform platform launching Wednesday, allows publishers to update advertising and advertorials at the time the reader opens personalized newsletters. Company CEO Jeff Kupietzky said … Continue reading Real-Time Email Optimization Goes Live, Relies On Data
