by Elizabeth Dyrsmid December 27, 2015December 27, 2015 To develop the right lead-generation strategy, you need to develop a precise blend of art and science. After all, you’re asking prospects to part with something precious to them, a little bit of their privacy, in exchange for something that’s usually intangible. Making sure you ask in … Continue reading How to Tempt New Customers with Lead Magnets
by Rick Whittington December 24, 2015 Follow @rickwhittingtonDecember 24, 2015 You might be surprised to know how your prospects are using your company website. Customers are usually not looking for specific products and services; they’re looking to form solution sets — possible solutions to the issues they face. Your virtual presence (website content, social media … Continue reading How Your Website Affects Your Customer’s Decisions
Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen. Rachel Lindteigen on December 11, 2015 Over the past few years, I’ve observed an interesting trend, and it’s troublesome to me. I wonder if … Continue reading Are You And Your Customers Speaking The Same Language? Does It Matter?
by Michael Wight December 10, 2015December 10, 2015 Social media is a powerful tool that can lead the path to insurmountable wealth and riches. However, every now and then small businesses and even some large corporations make mistakes on social media that make their customers hate the company. Companies often find social media immensely overwhelming, … Continue reading Social Media Blunders that Makes You Lose Customers
by Miranda Paquet December 5, 2015December 5, 2015 Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email … Continue reading 4 Ways to Make Customers Crave Your Emails
by Todd Grennan December 1, 2015December 1, 2015 At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit your brand. That can be making a purchase, opening your app, consuming a piece of ad-supported content, or whatever else furthers your … Continue reading 6 Ways to Get Your Customers’ Subconscious On Your Side
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
by Vivienne Egan November 25, 2015 Follow @ThinkSearchNovember 25, 2015 You can convert more customers over the Christmas period by remarketing to your customers through the entire journey they take. Capture data from as many new visitors as possible and maximise contact with customers at all available touch points. Remarketing throughout the entire customer journey … Continue reading Convert More Customers This Christmas
by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
