by Miranda Paquet December 5, 2015December 5, 2015 Imagine creating emails as satisfying as freshly-baked cupcakes. Sounds good, doesn’t it? Your readers would bite hungrily into your content. And wait impatiently until the next time you hit send. Could an email ever be that good? For Sarah Waters, brand director of Treat Cupcake Bar, email … Continue reading 4 Ways to Make Customers Crave Your Emails
by Todd Grennan December 1, 2015December 1, 2015 At its core, marketing is about persuasion. As a marketer, you’re always looking to influence prospective and current customers to act in ways that benefit your brand. That can be making a purchase, opening your app, consuming a piece of ad-supported content, or whatever else furthers your … Continue reading 6 Ways to Get Your Customers’ Subconscious On Your Side
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
by Vivienne Egan November 25, 2015 Follow @ThinkSearchNovember 25, 2015 You can convert more customers over the Christmas period by remarketing to your customers through the entire journey they take. Capture data from as many new visitors as possible and maximise contact with customers at all available touch points. Remarketing throughout the entire customer journey … Continue reading Convert More Customers This Christmas
by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers
With the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic. Amy Bishop on November 16, 2015 For the consumer, online purchases are easy … Continue reading Using Paid Search To Bring Customers In-Store
by Janet Spirer November 15, 2015 Follow @saleshorizonsNovember 15, 2015 Customers Buying Journey McKinsey&Co’s David Edelman and Marc Singer recently wrote about the world of consumer buying. We thought the overall conclusion also had relevance for the B2B market. According to Edelman and Singer – “the traditional funnel model in which customers begin with a … Continue reading Shape the Customer’s Decision Journey – Create a Unique Competitive Advantage
by Oliver Neely November 8, 2015 Follow @elvinweb1November 8, 2015 Got a website but not getting any results? Is your website receiving traffic but no sales? There are lots of reasons for traffic that doesn’t convert. To increase your chances I have put together 6 simple steps you can take to turn your website visitors … Continue reading Simple Ways to Get More Customers from Your Website
Sprout Social finds most merchants fail to respond to consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases. Martin Beck on November 5, 2015 Quka / Shutterstock.com Ignoring your customers is a cardinal sin of business. Yet that’s exactly what a large majority … Continue reading Study: Retailers Are Ignoring More Than 80% Of Customers’ Social Media Requests
Warren KnightOctober 31, 2015 A couple of weeks ago I wrote about 11 unique online content marketing ideas where I discussed how content is king for driving online traffic. Earlier this week I was sent a personal email from Insights in Marketing with a great infographic, that has ways in which you can engage with … Continue reading 7 Secrets to Engaging With Your Online Customers [Infographic]
