Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015 Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses
Lacy BoggsAugust 24, 2015 What do you do if your customer doesn’t even know they need your product or service? I’ve been working with a woman who does PR for the food and beverage industry. She knows that many restaurateurs could benefit from PR, but they don’t know what it is or what it could … Continue reading How to Write Exactly the Blog Post Your Customer Needs
Lisa FurgisonAugust 19, 2015 How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. Loyal customers like these can boost your revenue by 23 percent, … Continue reading Emails That Encourage Customer Engagement
Alleli AspiliAugust 18, 2015 According to the State of Customer Service Experience 2015 report released by The Northridge Group Inc., more than twice as many consumers use social media as the primary channel for making comments (8 percent), questions (7 percent) and complaints (6 percent) over problem resolution (2 percent). However, it also states that … Continue reading How to Win at Social Media Customer Service by Going the Extra Mile
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand. Katy Keim on August 17, 2015 The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really … Continue reading The Customer Experience Is Everyone’s Business
Triniti BurtonAugust 16, 2015 A couple months ago we kicked off our website redesign by taking a deep dive into our customer personas. We started this work last year and had some fairly defined personas in place, but a good marketing strategy is ever-evolving. There were a year’s worth of insights and customer feedback that … Continue reading 3 Practical Ways Buyer Personas Can Increase Customer Engagement
People are much more likely to recommend brands that personalize customer service interactions. It’s “an an easy step that brands can take” to build relationships, Twitter researcher says. Martin Beck on August 14, 2015 That brands should be “human” on social media has become a cliche. Worse, in some cases, brands take the advice too … Continue reading Twitter’s Advice For Better Customer Service: Get Personal
Adam ToporekAugust 11, 2015 Twitter understands that it is often a channel for immediate customer response, and it is not only embracing its role as a customer service channel but beginning to focus on selling itself as an indispensable channel for customer service. On August 6th, Twitter released a Customer Service Playbook designed to convince … Continue reading Is Twitter THE Channel for Customer Service?
Francesca Di MeglioAugust 10, 2015 If there’s anyone that understands the power of customer loyalty, it is the small business owner. Indeed, as the 2014 report from BIA/Kelsey and Manta revealed, the majority of annual revenue for a small business owner is generated from loyal customers, who in turn spend 67 percent more than new … Continue reading Customer Retention: 5 Best Strategies For Your Small Biz
Alleli AspiliAugust 8, 2015 Social media is now a widely used marketing tool to build brand awareness. Aside from this though, businesses are now also leveraging social media to provide customer service. Customers nowadays are present in multiple social media channels. This made businesses realize that they can uze these platforms to engage with their … Continue reading Social Media: Empowering Customer Experience
