Fewer than 30% of questions to brands on Twitter were answered in Q2 of 2015. Twitter’s new guide will help businesses do better and cut their customer service costs. Martin Beck on August 6, 2015 Complaining about poor service on social media might be the new national pastime. But most brands are still doing a … Continue reading Twitter 122-Page Customer Service Playbook For Brands
Sahail AshrafAugust 5, 2015 Customer service is kind of easy (or at least straightforward) in the real world. You greet a customer and if they have a problem you do your best to deal with it in a polite and courteous manner. If it is a deep and complex problem, you grab your supervisor or … Continue reading How To Provide Stellar Customer Service On Social Media
Julie HongAugust 4, 2015 In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another way to boost your bottom-line profits that is much more cost-effective? A smart customer retention strategy that embraces message personalization, … Continue reading 10 Things Influencers Can Teach You About Customer Retention
Elizabeth StephenJuly 27, 2015 Not every customer will react in the same way to a company’s preferred paperless route. Recently, we came across a utility company that asked customers to switch paper off and tracked responses from the email request to the final registration. What they found was that there was an 85% drop off … Continue reading Maximize Paperless Adoption – Customer Choice Is Key!
Kyle WongJuly 16, 2015 We’ve all heard the saying, “A photo is worth a thousand words.” But in today’s marketing landscape, a photo is also worth a thousand words of endorsement. Brands were originally created because businesses needed to convey a specific product identity and distinguish themselves from similar products. It was important to build a trusted household … Continue reading 4 Steps to Attract Customer Photos for Your Brand’s Social Campaigns
Jesse RichardsonJuly 13, 2015 As a business owner, you often talk about your revenue coming from your customers – the people who purchase your product. In a traditional sense of the word, “customer” doesn’t imply much more than that: a person who receives your goods or services in exchange for monetary or some other form … Continue reading What’s the Difference Between a Subscriber and a Customer?
Grant ThomasJuly 13, 2015 Shoppers are set in their ways. Your experience with shoppers in ecommerce most likely has you frustrated. First, the majority of people coming to your website will leave without purchasing. Second, shoppers may have the intent to return and make a purchase but that doesn’t always happen. So what can you … Continue reading How Promotions Change Customer Behavior
Al GomezJuly 11, 2015 As a business owner, you’ve probably taken the right steps to ensuring maximum online visibility by now. You have a well-designed website, a few social media accounts on popular platforms, and maybe even hired local digital marketing services. Wonderful. But how are your reviews? Are you encouraging your customers or clients … Continue reading How Customer Reviews Boost Your Local SEO
Marko SaricJuly 10, 2015 Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only … Continue reading How Not To Do Your Social Media Customer Support
If you’re looking to ramp up your marketing strategy, look no further than the universal customer profile. Columnist Erik Bratt explains what you need to successfully create and leverage a single customer view. Erik Bratt on July 8, 2015 When marketers talk about the future state of marketing, it invariably circles back to the ability … Continue reading Searching For The Holy Grail Of Marketing? You Can Stop At The Universal Customer Profile
