Tag Archives: CUSTOMER

Re-thinking customer acquisition: What you cannot measure sometimes matters most

Acquisition Guide

Marketers should use attribution reports to assess trends and relative impact but it’s a slippery slope to draw big conclusions from absolute numbers. Joe Hyland on August 21, 2019 We recently signed a major tech player as a client – a brand we were proud to add to our portfolio. As a marketer, I wondered … Continue reading Re-thinking customer acquisition: What you cannot measure sometimes matters most →

3 Opportunities to Improve Your Company’s Customer Review Profile

Customer Relationship Managemnet

Justin Herring — August 15, 2019 Follow @justincherring — August 15, 2019 If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do for your business. You’ve experienced how it can boost your brand visibility, establish your brand as an authority in your … Continue reading 3 Opportunities to Improve Your Company’s Customer Review Profile →

Why Customer Experience Management is Critical in Business [Infographic]

Customer Experience

Stacey Rudolph — August 10, 2019 — August 10, 2019 Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly all customer experience and success leaders believe that customer experience management has an impact on business. According to Invespcro, customer experience will overtake product and … Continue reading Why Customer Experience Management is Critical in Business [Infographic] →

When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

Customer Experience

Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3 →

How to Increase Customer Engagement Through Digital Signage

Customer Engagement

Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage →

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

Customer Experience

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2   As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 →

Why You Should Focus on Nurturing the Customer Relationship

Customer Relationship Managemnet

Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship →

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

Customer Experience

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1   Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 →

Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have

Email Strategy

Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have →

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